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Basic questions to ask before developing a Mobile App for your Business

Basic questions to ask before developing a Mobile App for your Business

No one can deny that mobile is the new digital standard and a modernizer for brands worldwide. A lot of global corporations and businesses have understood that a mobile presence is indispensable for business success in the current market. Your customers should be able to effortlessly communicate with you via any device where on earth they are, so a full-featured dedicated mobile application should be developed. Really, having a mobile application for your business or promotion or for whatnot can be a game changing marketing tool to boost revenue and traffic.

If you’re planning to develop a mobile app for your business, there has never been a dead-on time. But before you invest some precious time, capital and manpower into a mobile development project, you should probe these questions.

Questions to ask prior to developing a mobile

Who is the target audience?


For a mobile app creator, it is very imperative to identify their target audience because they lack confronting sales prospects. The unsurpassed method to find your app’s target audience is by researching and exploring the market prior to, during, or post the concrete development process. Find out which segment is more obsessed with your app, you can get an idea about the design and functionality according to their predilections, which will also help you with framing a marketing plan determined by the past achievements and failures.

Which mobile app platform to develop for?

which platform

Unquestionably a lot of media attention is given to Apple’s brand iOS platform, but Google’s Android operating system is quite extensively dispersed across the world of mobile devices and tablet. Prior to developing your app, you must gauge what your target audience prefers and then choose accordingly if you would count on launching cross multiple platforms or, possibly only support any of the one iOS or Android.

What should the app do?  


Nowadays, there is an app for everything from finance, lifestyle, entertainment, education, retail, healthcare, food, telecom, media, fashion, travel, real estate and lot more. Numerous approaches are there which you can espouse, but you must endeavor to deliver an engaging yet helpful app with cutting-edge features and general information. It all relies on your business, the user and what you wish to cater them with. You can also think of building more than one mobile application for diverse purposes if you believe that your business is big enough to upkeep such a project, but it’s not off beam to keep it simple.

Which basic features should the mobile app incorporate?

Featues for your App

There are countless mobile applications available in the store, but not all of them have extensive features that every app must have. The list of features and functionality that without fail must be integrated to cater an outstanding user experience as well as user interface are

  • Feedback system
  • Mobile commerce
  • Loyal programs
  • Scheduling
  • Direction and maps
  • Video gallery
  • Push notification
  • Mailing list
  • Fan Wall
  • Contacts
  • Coupons
  • Google Calendar
  • Custom Form
  • Social media integration
  • Advanced Analytics
  • Games and a lot more

How to go about with application designing?  

Howto go about

Once you have decided other particulars, the next aspect to determine is the design. Then, you must conceptualize about features, functionalities, esthetics, appearance and a lot more. It’s the gospel truth that design is an important element of developing an app. If your mobile application is deprived of aesthetics, feel, readability or navigation, it is star-crossed or good-for-nothing. According to the statistics, the average smartphone users download around twenty-five apps, and you must make sure that yours is a unique one. Appropriate Wire framing helps in working out the fundamental layout and design of the app. Further special prototyping will support in creating an actual and functional version giving an apt indication as and when required. On the whole the app must be well-designed, efficient, user-friendly and highly functional because users have a lot of options available in the app stores.

Whether hire an in-house team or outsource?

Whether to hire an in-house team or Outsource

Every coin has two sides, similarly, in one way we can have a greater control and supervision over the mobile app development project if carried out in the house. It also gives you the opportunity to share your ideas and have a more practical approach, which is all quite crucial for a marketer. The other side of the coin says it can be time taking task, and more costly. Generally, in-house mobile development teams are more expensive compared to the outsourced equivalents. Businesses that choose to outsource the project to a reliable company can with complete control save money and time without the burden of developing an app.

How much would it cost to develop a mobile app for business?


Do not assume that as a lot of mobile apps are free (or at a low price) to download, a notable mobile app can be built overnight for the price of a drink at the bar. The mobile revolution may have restyled how we dwell, buy and connect—but one time-tested proverb remains as true forever: you gain what you are paying for. Moreover, this question is more like asking how much would it cost to build a house or buy a motorcycle – it depends on what kind of motorbike you are willing to buy or type of  house you want to build. Although it is feasible to give a rough estimate on app development costs based on the customization one requires in the mobile app.

How to go about with future updates and app maintenance?


Actually, the mobile app is not just a one-time task, it needs recurrent updating and maintenance. If you develop a cross-platform mobile app, you will only have to maintain iOS & Android both. A mobile maintenance strategy requires only planning not for critical failures, but also more routine circumstances like upgrading the app to the latest versions of Operating System or modernizing the app when any of the backend APIs alters along with testing.

Also, do not forget to keep in mind the causes that avoid rejection of your mobile app on stores such as

  • Trademark & Logo illegality
  • Containing porn (Note: Android does permit it if you are using a third party adult market.)
  • Making an attempt to upload unfinished or beta app
  • Prolonged load time
  • Using 3rd party payment system
  • Unfriendly User Interface
  • Damaged links
  • Making use of private APIs
  • Irrelevant keywords terms
  • Misusing brand’s button and icons etc.

By knowing them, you can have high probabilities of your mobile app being approved at the first go.

So, prior to contriving a mobile application, ensure you ask yourself with above-stated questions. They will certainly prevent you from developing a mobile app needlessly, or creating an obsolete app.

Are you are looking for a reliable mobile application development company?

Techno Infonet is a leading mobile app development firm with 10+ years of experience in delivering custom iOS and Android mobile solutions in more than 15 countries. We have hand-picked expert mobile app developers who are up-to-the-minute with the latest mobile technology and will cater you with quality product at economical cost.

iOS vs Android Operating System For App Development – The Endless Combat!

iOS vs Android Operating System For App Development – The Endless Combat!

The Tug-Of-WarDo you know, we have been living in the age of Mobility for about 7 years now and the tug of war between the two major Mobile Platforms iOS and Android is outlasting since the advent? Unbelievable!

The Mobile Industry is augmenting with skyrocketing Device Adoption and Application Development on the double. And this progress is burgeoning small-mid-large Enterprises and Business Models pertaining to diverse categories. A lot of business owners from various verticals such as Finance & Banking, Healthcare, Fashion & Lifestyle, Games & Sports, Social Networking, Education, Tours & travel, Entertainment, Utilities and more are now harness the power of cutting-edge features of both the Mobile Operating Systems. There is a non-stop evolution happening in Android as well as iOS programming versions with the unveiling of iOS 8.3 and Android 5.1 Lollipop.

Let’s delve deeper to know about both iOS 8 & Android 5.1 platforms since they present dissimilar yet similar approaches to an extent in functionality, UX/UI design last but not the least utility.

What Are the Features Distinguishing iOS from Android

  • Notification and User Interface:

First of all, if you have grown older making use of either of the one you might not be willing to use the other one.

If observed iOS as well as Android, both are poles apart which are a treat to the eyes. You can say Apple’s OS carries more sophisticated aesthetic, whereas Google brings more of an efficacy. The fine as a fettle, glib, the precision of iOS 8 supersedes iOS 7, and this, was the period when Apple towed its Mobile Operating System into the current eon. On the other hand Google’s chromatic and bold design brought in with Android 5.0, wants to unite the visual experience of all the apps and be a useful guide for you side by side.

In terms of Notification, Apple’s software still allows you to set notification styles depending upon the app while Google’s software makes it simpler to remove and respond to alerts from the notification box.

  • Designing UX/UI:

This aspect is totally based on individual requirement and usability. Android has the potential to support you in designing responsive layouts just by writing text in Android and to specify parameters in XML. However, iOS makes it duck soup to design UI using the graphical tool but is a dire strait if you wish to place elements relative to each other.

Furthermore, the UI and UX conventions can differ intensely when designing an app for the iPhone or for Android. Platforms are not the same in terms of hardware, users’ expectations, software and a lot more. Add to that the variant specifications concerning within platforms, most remarkably Android fragmentation, and it’s a request hard to fulfil tries to embrace everything.

  • Language:

The two of the Operating systems are verbose in nature. iOS applications are written in Objective- C at the same time Android apps are written in Java. There are exclusions – there exists Xamarin, then various other native app margin cases, and there is also native/web hybrids like PhoneGap — but on the whole, native Android apps are written in Java and native iOS apps in Objective-C.

  • Applications and Environment:

In context to the ecosystem and applications Android and iOS both have equally powerful native apps to make you busy and active irrespective of the fact that Google’s are all accessible on iOS, although Apple gives a cold shoulder to Android. Another application hangout of Google has an ultimate messaging service that can be operated everywhere, still, iOS’s iMessage, as well as FaceTime, are unquestionably more refined. Additionally, there are a plethora of functionalities and features which if discussed can take month of Sundays. Actually, Android and iOS are in a conflict as Google is meant to be advanced in the email with Gmail, but Apple Mail is no less in innovation. If we talk about the third party applications, every app with huge downloads will be available on both the platforms.

  • Durability, Security, Functioning:

The conquering factor for iOS is its Touch ID which offers a tremendously enhanced experience of unlocking of the phone to surfing through apps. The array of tangs which Android owns is incomparable. Presently, Samsung is the sole manufacturer to have introduced fingerprint sensing technology to Android devices on a consistent and reliable basis till now.

Another important point of discussion is App security. In Android Lollipop, you get the facility to ‘trust’ areas plus the devices (like a Bluetooth car stereo) for the PIN code to automatically disable, giving more customizable and flexible setup for security. Finally, Lollipop has joined iOS in delivering complete device encryption by default at least of on Nexus devices as of now. iOS conquests in the rivalry of security in comparison with Android, though by a thin line difference. There are chances of the higher risk of malware or insecurity for which the user spends extra to be highly extensible and customizable in Android. To boot, iOS and Android run very effortlessly on the up-to-the-minute hardware and are vulnerable to the odd glitches on older devices.

  • Debugging:

If bug fixing is discussed Android decelerate the app performance considerably while on a debug mode similarly iOS doesn’t have any apparent influence. Still it’s a cakewalk to run arbitrary code snippets & include watches in the Android debugger in contrast to the iOS debugger.

  • Testing And Publishing:

The testing and publishing process in both the operating systems aids in tracing out a lot of bugs for fixing. Usually, Apple restricts you to hundred registered test devices each year which needs to be properly. On the other side on deck Android testing and publishing is as simple as ABC which is like posting a link to Android Application Package, which can be downloaded to their devices.

  • With the Exception of Mobile OS:

There is a lot more to talk about Android and iOS full-fledged features and functionalities, but this would probably get protracted till the launch of iOS 9 and Android 6. Nevertheless it would be silly to quote but the iPhone’s camera has for years been putting Android manufacturers to infamy: In terms of speed, in quality, in pretty much every area that matters, both are the major-leaguers so far.

Android or iOS App Development – Which One to Choose for Your Business?

Keeping pluses and drawbacks aside, the user of an app should be the main priority when deciding which platform to develop for. It’s the user’s call how they wish to foster their business in this digital life. For a business person or an inexperienced Mobile Application Developer willing to make a mobile application that tops the app store chart to “Mint Moolahs” yet are sceptical can any time contact Techno Infonet. A Mobile Application Design Development Services Provider located in India since 2004, specializing in offering Customized Mobile App Development for clients across the orb, depending on their business demands at most economical cost. The expert team of mobile designer and developer at Techno Infonet are all ears to understand your business requirement and cater you end-to-end solutions from Consulting, Project Planning, Designing, Wireframing/Prototyping, developing, Testing, Deploying till Support & Maintenance.

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