The speed of a website is one of the essential factors that contributes in the success of marketing strategy. Over the internet, each and everything should be with a lightning speed to keep your browser engaged and convert them. Even for Google’s algorithm, speed is all in all.
Now let’s take a look at what stats have to say?
- 1-second increase in load time can cost you as much as 7% of your conversions.
- Of total websites users in their study, 47% of them expect a web page to load in two seconds or less.
- 40% will abandon a web page if it takes more than three seconds to load.
- 52% of online shoppers say quick page loads are important for their loyalty to a site
Basically, website speed isn’t just for display purpose, according to Google as website speed is considered to be a decisive factor while determining search engine rankings.
A quicker website is excellent for SEO, which caters amazing user experience, a high number of hits and conversions.
Take a glance at tips to make your website supersonically fast:
- Optimize your images: A lot of marketers ignore this simple quick fix. Prior to discarding your images onto the server, try to compress their size as much as possible. Just remember, instead of resizing your images by using HTML, it is advisable to resize the image before uploading. Actually browsers yet have to load the full sized images for HTML resized files, which can significantly slow down the website load time.
- CSS should be Compressed: Make use of a CSS compressor to simplify your CSS. The less the browser has to load the speedier your website will be. Reorganize your source code and CSS and your website speed will boost.
- Keep your code orderly: If you are a coder or programmer you will have come across those disordered lines of code in your web page source code. Messy, needless long codes can appear as similar as the tidy code on your browser, but it will hamper your website performance with a much slower load time. You can hire a programmer for health check of your site and clean up your source code.
- Opt for better hosting: Not every host is extensively useful. A website if is constantly fraught by downtime and poor loading speeds, move the web hosting to some other efficient provider and the website speed will increase radically.
- Make use of right Content Delivery network: People all over the world will be viewing your website. A content delivery network guarantees your website loads speedily irrespective of where across the orb your visitors are. They get delivered to the servers as close as possible.
- Use Less Plugins: Just think that does your site really requires all those plugins? Generally each plugin can shoot up the site load time, so only opt for to those that are unquestionably necessary. Without fail deactivate any plugins that you are not using on a regular basis.
- Shorten your Pages: Have you ever noticed that top tier online newspapers circulate their long articles over many pages? The rationale behind it is the more the content per page the more time it will take to load. If you have a colossal blog post or article, split it into small ones, and reduce the load time.
- Look for an appropriate theme: While selecting a theme check out the reviews and be certain to find a theme that doesn’t only look nice, but is also simply and effectually coded. This will facilitate in less number of bugs and drop your loading time.
- Hotlinking to be disabled: There are chances that hosted images as well as other resources of your website, could be used by some other people, who can link the images on their own websites. Thus, your content will benefit them since you would be spending for the cost of the bandwidth and reduced load time. This can be stopped by you as all you need to do is add some simple code to your website.
- Browser Caching to be enabled: The basic function of the browser caching is to make your website load quicker for repeat users by storing some parts of your website on their browser. In this manner, they do not have to load everything from the start each time they visit your page.
- Repair Broken Links: If you own an old website some of your links might have been migrated or been removed. If a certain part of your website is yet link to your new web pages it will slow down your load speed by compelling people to load your 404 pages and using up resources on pages that is not present. You must make use of a broken link tracker to identify these links and fix them.
- Maintain Your CMS Up to Date: Updating your Content Management System is imperative because they often have key bug fixes and enhancements. Keep your CMS rejuvenated, free from bugs and do not suffer from high loading time.
- Prevent Redirecting Links: Redirects are dreadful because the browser has to perform an additional functions prior to loading the page you are sending people to. You can link directly to the page you wish people to visit if possible.
- Use Fewer Tracking Codes: Remember that more the number of codes present on your site, more will be the loading time. Use the least of tracking scripts. Certain dynamic tools and Google Analytics are an ideal combination to track codes.
- Set up Google’s PageSpeed Module: If the Google is required to be impressed, why not opt the Google’s tools directly. Their PageSpeed Module is an awesome tool to augment your website off the record and improve your page speed.
- Test Your Speed With Pingdom: Have your efforts to rise your website speed proved fruitful? Make use of Pingdom to test your website speed and get beneficial analytics.
Thus, implement these pioneering strategies, and you can have a website that loads quicker. Magnetize more and more web traffic by increasing your search engine listings, and upturn your rate of conversion & user experience by diminishing the bounce rate.
Share with us how you are making use of these ideas!