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An Allure to Business: E-commerce Web Development

An Allure to Business: E-commerce Web Development

“The e-commerce industry is a force that no investor can afford to ignore – Cushla Sherlock”

E-commerce is an online trading over the internet. In the recent years, E-commerce is drawing more entrepreneurs and consumers globally. As an E-commerce development company, how would you grow your business through E-commerce? What are the benefits of having an e-commerce and some tips as to how would you expand your business, is discussed below?

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  • E-commerce for the Development Company

We see a great demand for an E-commerce development Company just as Website Design. Well, the companies are paying attention to the aims and the objectives of the business. The companies aim to target the target audiences, meet the customer’s requirements, product information, and queries / questions that arise to satisfy the client’s requirements. Most of the Open Source Technologies renders the capabilities of the online shopping, tracking, etc. which includes Ordering, Administration panel, search mechanism, product catalog, feedback, support, etc. While planning to build a website, it becomes necessary to have traffic and audience converting into valuable customers. To reach the success in E-commerce Development, we need a plan and a strategy to follow.

  • Add customization and have a better search mechanism to help product’s better performance.
  • Have a flawless Web Design for your business such that it builds your relationships and increase your sales and business.
  • Quality content is the must along with the detailed product and it’s description should be clearly mentioned.
  • A social media signup is the best way to get more traffic and reach.
  • The purchase process should be simple and clean along with the detailed process of the overall purchase.
  • Ecommerce for Businesses

With the advancement in the technology, e-commerce has now become a time-consuming option to run any business. As time plays a crucial role in the commercial markets, the commerce lays an impact on both business and consumers. From the business perspective, less time is consumed during the transaction; more visitors and transaction are reached within the same day.

E-commerce is more approachable than the traditional method. This is due to the fact where it saves the middle man charges on the sale and the product. Moreover, with the advancement in the resources like internet facilities, e-securities, business plans, and advanced technologies, all businesses flourish in the global market. Globally, a different scenario is seen where business have become more ‘ecommerce conscious’ and have gained a boost in sales.

As a business we have an interesting wordplay L2ACT which expands our business:

  • Listen

An important factor for the business is implementing the listening factor. Jonathan Mildenhall says “Amazing things will happen when you listen to the customer”. What’s important as an Ecommerce Development Company is to listen to the customers and grow.

  • Learn

When growth comes into the picture it becomes necessary that you have a learning approach.  The same ‘funda’ is applicable when you are in the business. Jack Ma says “You should Learn from your competitors, but never copy. Copy and you die”.

  • Adapt

When you learn try adapting the concept in your business. The important thing is to grow and have a reputation in the market.

  • Communication

Meg Whitman says “Communications is at the heart of e-commerce and community”. If the heart does not function properly there are worse consequences to face. E-commerce also focuses on the communication with the clients. The important thing is to have good communication to flourish the business.

  • Trust

Trust is the one thing which breaks or establishes a relation. Jack Ma says “For Ecommerce, the most important thing is Trust”.  For the development company, trust builds long lasting and healthy relations.

  • Ecommerce for Consumers

Mobiles have increased at a rapid pace since the past years. Awareness among the people has also increased. Rather than the traditional e-commerce, people have switched to e-commerce / mobile commerce. Online apps, shopping, searching has made life more comfortable for the consumers. Moreover, the time is saved for each transaction they make.

Final Thoughts:

We see a huge impact of E-commerce in all businesses and have changed the course of the online business and market. The importance of E-commerce will keep on increasing and lay a positive impact each time when it comes when it comes with new features in the market.

For more assistance in E-commerce Development, please email us at sales@technoinfonet.com or call us on +44 20 8144 6541 / +1 917 675 3286.

7 Tips About Ecommerce Holiday Season You Can’t Afford To Miss

7 Tips About Ecommerce Holiday Season You Can’t Afford To Miss

With the 2015 holiday season crawling our calendars, eCommerce business retailers who want to make a killing on Black Friday are busy getting all set for a flood of holiday shoppers.

Do you know that the National Retail Association estimates online sales to elevate 7% to 10% this year, and eCommerce companies are hoping they will be able to merchandise on what will be called the big-time growth year for the industry since 2011? Of course, success depends on every single aspect from upgrading your website to optimizing order fulfillment to improving marketing, you have so much to do if you expect to thrive during the holiday season. Let’s take a sneak peek at 7 ways to foster you make a fortune this year.

7 Sure-Fire Ways To Grow Ecommerce Holiday Season Sales

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  • Mobile optimization is crucial-

Mobile eCommerce grew by 28% in 2014—more than 2 times the 13% growth rate of desktop eCommerce. With over 50% of all online shopping happening via tablets and smartphones, you are unquestionably going to lose customers if your website isn’t mobile-friendly this holiday season. You still have got time to implement responsive design and to create responsive emails too.

  • Keep checkout easy-

The average online shopping cart abandonment rate is approximately 69%. You can avoid this disaster from happening in this holiday season by making the checkout process a cakewalk, short, intuitive and secure. You can do this by enabling guest checkout which eliminates the compulsion for a user to create an account, display a progress bar, ask for necessary personal information only, provide multiple payment options, use auto-filling fields wherever possible, and strengthen trust using security badges.

  • Personalization helps-

Personalizing your online experience and content for every individual user according to his/her history of behaviors, transactions and interests can help you tremendously in increasing sales this holiday season. You can make use of your user data by finding your high-CLV (customer lifetime value) customers so you can divide your email list and plan a more personalized, targeted campaigns. Moreover, landing page is highly important to assist the user land on the product offer page.

  • Ensure the web pages load faster-

During the demanding holiday season, having snail like loading product pages will certainly provoke users to abandon your site. Remember that 40% of visitors will leave if the web page does not load within 3 seconds, and 79% of your buyers won’t return if they are disappointed with your site’s load time. You can fight this by implementing traffic management and other optimizing tools to keep you posted about the downtime and slow performance.

  • Social media integration-

Integrate social sharing buttons to your product pages is a simple and smart way to make your products reach your customers’ followers via social media platforms. Making your products shareable on sites such as Facebook, Pinterest, LinkedIn, Twitter, and Google+ fundamentally turns your happy customers into salespeople that their social circles rely on. Engage prospects and customers on social media platforms and promote your exclusive offers for the holiday season.

  • Content marketing matters-

A lot of online merchants undervalue the benefits that content marketing provides to entice more qualified prospects and convert more customers. Include in your content write-ups such as tips, gift guides, and effective content to position your website as a reliable resource for holiday shopping and industry leader. Moreover, to build customers’ trust, regularly add high-quality content to your website that attracts Google’s attention so you can augment visibility as well.

  • Proffer free shipping-

Do you know that shipping was the main reason for shopping cart abandonment last holiday season? According to a recent study, free shipping continues to stimulate purchasing decisions on eCommerce websites. Approximately 60% of buyers are ready to add more products to their cart to avail free shipping, over 80% are ready to wait for an extra two days for delivery if shipping is offered free, and virtually 70% require free return shipping to complete the purchase.

To Sum up

It’s the right time to go mobile, get social and equip your eCommerce business for the 2015 holiday season. This year promises to be a biggie for holiday sales if you have dedicated the proper time and resources to delight your customers and outstrip your competitors. Follow the aforementioned tips to make sure you are generating higher revenues when the holiday shopping season closes instead of counting the mistakes you should be rectified for next year.

Are you looking for eCommerce help to be successful in this holiday season and for years to come? Speak with a specialist to learn more about implementing a dynamic eCommerce solution that simplifies your total operation and double your business.