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An Allure to Business: E-commerce Web Development

An Allure to Business: E-commerce Web Development

“The e-commerce industry is a force that no investor can afford to ignore – Cushla Sherlock”

E-commerce is an online trading over the internet. In the recent years, E-commerce is drawing more entrepreneurs and consumers globally. As an E-commerce development company, how would you grow your business through E-commerce? What are the benefits of having an e-commerce and some tips as to how would you expand your business, is discussed below?

Blog_E-commerce-Web-Development

  • E-commerce for the Development Company

We see a great demand for an E-commerce development Company just as Website Design. Well, the companies are paying attention to the aims and the objectives of the business. The companies aim to target the target audiences, meet the customer’s requirements, product information, and queries / questions that arise to satisfy the client’s requirements. Most of the Open Source Technologies renders the capabilities of the online shopping, tracking, etc. which includes Ordering, Administration panel, search mechanism, product catalog, feedback, support, etc. While planning to build a website, it becomes necessary to have traffic and audience converting into valuable customers. To reach the success in E-commerce Development, we need a plan and a strategy to follow.

  • Add customization and have a better search mechanism to help product’s better performance.
  • Have a flawless Web Design for your business such that it builds your relationships and increase your sales and business.
  • Quality content is the must along with the detailed product and it’s description should be clearly mentioned.
  • A social media signup is the best way to get more traffic and reach.
  • The purchase process should be simple and clean along with the detailed process of the overall purchase.
  • Ecommerce for Businesses

With the advancement in the technology, e-commerce has now become a time-consuming option to run any business. As time plays a crucial role in the commercial markets, the commerce lays an impact on both business and consumers. From the business perspective, less time is consumed during the transaction; more visitors and transaction are reached within the same day.

E-commerce is more approachable than the traditional method. This is due to the fact where it saves the middle man charges on the sale and the product. Moreover, with the advancement in the resources like internet facilities, e-securities, business plans, and advanced technologies, all businesses flourish in the global market. Globally, a different scenario is seen where business have become more ‘ecommerce conscious’ and have gained a boost in sales.

As a business we have an interesting wordplay L2ACT which expands our business:

  • Listen

An important factor for the business is implementing the listening factor. Jonathan Mildenhall says “Amazing things will happen when you listen to the customer”. What’s important as an Ecommerce Development Company is to listen to the customers and grow.

  • Learn

When growth comes into the picture it becomes necessary that you have a learning approach.  The same ‘funda’ is applicable when you are in the business. Jack Ma says “You should Learn from your competitors, but never copy. Copy and you die”.

  • Adapt

When you learn try adapting the concept in your business. The important thing is to grow and have a reputation in the market.

  • Communication

Meg Whitman says “Communications is at the heart of e-commerce and community”. If the heart does not function properly there are worse consequences to face. E-commerce also focuses on the communication with the clients. The important thing is to have good communication to flourish the business.

  • Trust

Trust is the one thing which breaks or establishes a relation. Jack Ma says “For Ecommerce, the most important thing is Trust”.  For the development company, trust builds long lasting and healthy relations.

  • Ecommerce for Consumers

Mobiles have increased at a rapid pace since the past years. Awareness among the people has also increased. Rather than the traditional e-commerce, people have switched to e-commerce / mobile commerce. Online apps, shopping, searching has made life more comfortable for the consumers. Moreover, the time is saved for each transaction they make.

Final Thoughts:

We see a huge impact of E-commerce in all businesses and have changed the course of the online business and market. The importance of E-commerce will keep on increasing and lay a positive impact each time when it comes when it comes with new features in the market.

For more assistance in E-commerce Development, please email us at sales@technoinfonet.com or call us on +44 20 8144 6541 / +1 917 675 3286.

How To Choose The Best Ecommerce Development Company?

How To Choose The Best Ecommerce Development Company?

Since the beginning, we have been into the Stone Age, Bronze Age, civilizations, British Era, etc. Now we have advanced ourselves and are living in the Web and Mobile Age. We have made ourselves so comfortable with the use of mobiles that we want everything to happen in our small smart devices. The advance search feature, to online chatting and to purchasing items online, all are possible on our palm device.

The online purchasing has become more common and advanced in past few years. A number of online stores, apps and products are in demand and so has the number of the ecommerce development companies in India have increased rapidly over the years. Thus, it has become tough in selecting the best Ecommerce company for our business. To build an Ecommerce website is not a joke and to choose one among the many ecommerce platforms is a hard job. There are a number of factors that are to be kept in mind while developing it. We come across so many questions in our mind while approaching an ecommerce development company like

  • How many projects you have successfully completed?
  • How much would you charge?
  • What kind of services you will offer?
  • On which technologies you work?
  • What is the payment policy that you follow?
  • How much time will it take to complete the project?
  • Do you offer after development services?
  • What are the ecommerce platforms that you use? And which platform will you use to develop my website?
  • Which design I should prefer, a custom design or theme based design?

To lessen your burden here are some key points that will help you choose an ecommerce development company.

How to choose Best Ecommerce Development Company

  • Portfolio

The first and the foremost thing for choosing an ecommerce company is to thoroughly go through the portfolio of the company. This helps you in finding a similar match for your requirement. This will also give you the idea of the technologies they use, a variety of projects that they have successfully accomplished, and their expertise in this field.

  • Experience

Choose a company which has a vast experience in building an ecommerce website. A profound expertise in User Interface, User Experience, Web Design and Development will help you in understanding and fulfilling your requirements.

  • Development Process

The developing process is the one factor in which development relationships are maintained. The company should offer you clear strategy of project accomplishments so that the customer may be able to know the step-by-step implementation of the phases that are completed along with the time period. Make sure that all the implementation of the development is completed within the time frame and provide you the final product on time. With the emerging new technologies in the market make sure that the latest trends and techniques are followed.

  • Communication

Choosing a proper communication channel is a must for the client and the developer to communicate. Skype, Emails, Project Management Tools, etc. can be used for proper communication if clients and developers are far away. Discuss and feel free to raise queries and get all your doubts solved.

  • Payment Policies

This is the crucial part of the ecommerce development. Before going in for the deal discuss the budget with the team. Also, make sure of the clauses, hidden agreements, 3rd Party charges, etc. which may not lead to the loss in the end. A standard cost along with the policy and terms and conditions sheet will help you to finalize the deal.

Conclusion

Well, it is going to be a tough process to select an ecommerce Development Company India. Choose such a company that fulfils the basic requirements and is in the budget. Also, make sure that they use the best suitable technologies and complete the project in the time frame. Don’t be in a hurry, select 3 to 4 companies that are appropriate and choose the best.

Comparision between 3 Power Pack versions of one of the leading e-commerce platform – Magento

Comparision between 3 Power Pack versions of one of the leading e-commerce platform – Magento

Magento is one of the leading e-commerce platforms which is built on open source. It is basically written in PHP and is developed by Varien Inc., a private company situated in California, USA.  It offers flexibility, scalability and a wide range of control options. Moreover, marketing, search engine optimization, and catalog management tools are what more it offers. It offers a variety of plugins and themes which enhances customer’s experience. Magento uses Zend PHP and MySQL database. Magento has 3 powerful versions namely Magento Go, Magento Enterprise and Magento Community. Let’s look into these 3 versions in a brief.

Comparison between Magento Go Community and Enterprise Edition

  • Magento Go

Magento Go is cloud-based e-commerce solution which is used for web hosting. The solution is available for those who want an e-commerce website but don’t have technical resources to build their own. It is the least customized platform and has built-in modules. It also allows you to sell your products and services online. The shutdown of Go was declared on February 1, 2015.

  • Magento Community

It is an open source platform and has a vibrant Community. It allows developers to extend functionalities by adding new plugins. It is highly powerful. Allows multiple stores with a common back system, so for each store, you can have multiple views. It also provides SEO tools like Google sitemap, manage Page Titles, and Meta Description. It’s latest version CE 1.9.2.4 and 2.0.4. were released on March 31, 2016.

  • Magento Enterprise

Magento EE is derived from Magento CE i.e. it has same core files. It is not free but has more features and functionality than CE. It is mainly designed for large businesses and requires technical support with installation, usage, configuration, and troubleshooting. Latest version EE 1.14.24 and EE 2.0.4 were released on March 31, 2016.Comparison table on Go, Community, and Enterprise

Comparision

The A – Z of Newly Launched WordPress WooCommerce 2.5 Version!

The A – Z of Newly Launched WordPress WooCommerce 2.5 Version!

WooCommerce is world’s most popular eCommerce platform, and the new version of WooCommerce that is 2.5 namely “Dashing Dolphin” is recently released.

WooCommerce 2.5 Released

As a leading WooCommerce development company, we are always watchful about such eCommerce updates & releases to equip ourselves for all new challenges & for taking appropriate actions. So, let’s take a sneak peek into what’s new & transformed in WooCommerce 2.5. WooCommerce 2.5 has come up with developer-eccentric alterations, like WP-CLI support and new REST API endpoints, largely to improve store performance & management. Also, all these changes & enhancements are done to make WooCommerce more flexible to diverse site configurations.

A new session manager integrated is the highly responsive checkout process, much quicker product review display & PHP 7 support, all these modifications are the noteworthy ones in the new version of WordPress WooCommerce that makes it more dependable & fast.

The other additional new cutting-edge features include:

  • Use PUT, POST and DELETE for product categories and tags.
  • Filtering of products by tag, category, shipping class, and attribute.
  • Supports tax and tax_class endpoints for introducing tax rates.
  • Other dynamic template modification & more.

WooCommerce 2.5 also comprises of some minor yet qualitative life changes for eCommerce owners and administrators which will enhance store management while adding some important developer tools and performance enrichments.

These changes cover the followings:

  • Elimination of shipping displays mode
  • Upgraded Tax settings
  • Competence to rapidly view and easily manage emails
  • “Pay” Link for admin to effortlessly send to customers
  • Facility to search for all parents/simple & a specific variation’s SKU
  • Small changes in the front-end to boost customers’ shopping experience:
  • “Add to Cart” button visibility only once a variety of variable products is selected
  • Pop up of terms and conditions checkbox prior to “Place Order” button
  • Strong passwords for higher security

This bit is just to make you familiar with some enhancements & changes made in the new WooCommerce 2.5. It is also recommended to make a backup, update extensions, & then upgrade your WordPress WooCommerce store to make your updating process as seamless as possible.

Reasons Why Storage Locker Industry needs E commerce Store to Grow Business

Reasons Why Storage Locker Industry needs E commerce Store to Grow Business

Are you a storage locker manufacturer and supplier suffering from low sales, little revenue, and poor brand awareness? Do you want to sell your product to your target customers and provide them better service? Then you must choose to have an e commerce store with the latest technological features.

With the growing urbanization, the demand for storage locker is increasing day by day. In earlier days of our grandparent’s times, if somebody required some storage for surplus possessions, they either move it to a relative with a spacious house or put it in a rented space in a self-storage company’s warehouse. In anyways, they had limited access and the safety of the goods was still at stake. It did not take long for people to adopt the concept of buying storage lockers for storing valuable, regular or surplus goods.

Nowadays, storage lockers have become an indispensable part of your home improvement, workplace regulation, and public servings thus to meet the elevating demand of storage units a lot of storage commerce has moved online. With a physical storefront, you perhaps fail to achieve growth quickly because for a business to grow it should regularly reach new prospective customers and communicate effectively with the existing ones.

Why is e commerce Site Essential to Improve your Storage Locker Business?

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  • You can collect leads and consumer data for successful email marketing.
  • You can connect with new prospective customers via search engines.
  • You enable your new clients to make a purchase anywhere, anyhow, and at any time they wish to.
  • You get to increase the visibility of your store’s promotion.

Therefore, whether the company is a start-up or SME looking to reduce operational costs, large ‘bricks and mortar storage locker businesses are taking their first step into e commerce.

Why Choose Techno Infonet for e commerce Store Development?

Techno Infonet is a reputed offshore e commerce Development Company located in India since 2004, delivering custom e commerce sites that supports your business growth effortlessly.

We have already fostered a few of our valued clients, namely, Shelving Store UK, Locker Shop UK and Lockers Online UK in expanding their customer base and business profit by developing innovative e commerce store. The technology used to build these e commerce websites was Custom PHP framework using responsive web design.

The Advanced Features Integrated Are:

  • Multiple Payment Gateway Integration for the secured payment transaction.
  • Newsletter Signup helps in identifying the interest of the customer, maintain a business relationship, distribute informative content, etc.
  • Shopping Cart integration helps in increasing sales, improve usability, works from anywhere, and is a fast as well as safe ordering.
  • Moreover, responsive design makes the store Mobile-friendly, making it accessible for more and more mobile users. Even Google prioritizes mobile friendly websites on SERP’s by eliminating the risk of penalizing.

Not just that, Techno also manages search engine optimization of this online stores whose digital presence has increased tremendously. The unceasingly increasing page views of these stores give a clear picture of the advantage e commerce technology bestows.

Last, but not, the least getting e commerce store developed offshore will be 50% cheaper in cost compared to hiring an in-house team. And, remember experience cannot be replaced by just talent, so you will not find an experienced development partner like Techno Infonet.

Thus, storage locker business must choose to develop a customized e commerce store to streamline their processes and propel productivity.

8 Very Simple SEO Strategies for Successful Ecommerce Business

8 Very Simple SEO Strategies for Successful Ecommerce Business

Poor customer traffic and lack of sales conversions are the key issues that create dire straits for the majority of the eCommerce websites. How would any eCommerce owner be able to sell anything if customers can’t find him? Thus, SEO (Search Engine Optimization), is imperative for an eCommerce store. There is no one size fits all solution for SEO, and the eCommerce store proprietor must meticulously assess their site to build a customized SEO Strategy and blueprint to enhance their online presence, search engine ranking and traffic to their online shop. If you need help for the tactical eCommerce plan, then you can always get advice from online marketing experts on how to prepare your online business for the non-holiday season as well as the holiday shopping season.

8 Easy SEO strategies for eCommerce websites to grow business

8 SEO Strategies for eCommerce

  • Do Not Totally Depend on PPC But Also Don’t Ignore It:

While a lot of ecommerce websites resort to paying per click (PPC) strategy to create visibility for their online store, the gospel truth is that PPC costs keep hiking up and once you have stopped paying for placement, your online presence vanishes. Also, a few customers have an innate suspicion of sponsored banners, links, and other online ads. Ecommerce stores cannot just count on a PPC strategy and should also implement organic SEO practices to help their online visibility grow. According to a recent Google research when some websites stopped using AdWords, 89% of the paid clicks did not move over to organic, SEO clicks. So, do use pay per click but in addition to SEO.

  • SEO for Mobile Devices

Alike SEO strategies for websites, there are SEO strategies for mobile sites too, and they are not certainly the same. For instance, the page load speed of a site is undoubtedly (by Google) part of what controls a site’s ranking. It is common for sites to load slower on mobile phones compared to the loading time on desktops. You must prioritize page load speed in both mobile as well as desktop realms to keep your SEO game up-to-date. However, it is recommended to prioritize your website’s advantages on mobile as “Mobile is indispensable for businesses in 2015 and on.”

  • Content Always Matter!

Did you know that duplicate content is the enemy for search engines such as Yahoo, Bing, and Google, etc.? However, as several ecommerce stores have a lot of duplicate content as a result of lists and product descriptions, ecommerce websites are likely to get penalized by search engines. Therefore, online store proprietors should assess their website and look for ways to decrease the amount of repetition and duplicate content that is on their website. Accurate usage of the rel=”canonical” tag can benefit you in avoiding these glitches as well.

  • Go local

As a big eCommerce company, you perhaps don’t usually espouse Local SEO best practices. That’s a lapse a lot of businesses has been doing. People revel in supporting local, and sometimes they would even do it when it’s economical, easier and quicker to purchase a product from a mega corporation. Make sure to sprinkle some LSEO into your websites, whether it’s focusing on some major boom town, where the company is located, or the native of the founders. Look into Facebook in the last few weeks and look how many posts are indicates buying locally from the self-employed or from your neighbor who merchandises online.

  • Have A Catchy Product Description

Unique content is essential for product descriptions as well. In this case, you should possibly avoid using product descriptions from manufacturer websites as they are used again and again on other sites marketing the same products. Keep it unique and write up your descriptions that feature appropriate keywords to help make it precisely search-engine friendly.

  • Enhance your Product Images

For finding products online, image search has become a very standard function that internet users increasingly use. Thus, ecommerce websites should be adding related keywords in the ALT tags of each image on their website. For best effect, add directly relevant keyword used for every image and avoid stuffing keywords in the ALT tags.

  • Say a Big NO to Black and Gray Hat Tricks

You might not even recognize you are engaging in black hat tricks—perhaps there’s a weak, hidden link left over from a previous SEO “expert” in your site or there’s duplicate copy you don’t know. Hire an ethical SEO agency to comb through your site and discover any black hat tricks. As algorithms become more sophisticated with the passing time, the result from black hat tricks will get stricter, as they should because these hat tricks are wicked for creating the poor customer experience. Did you know that eBay got smacked with a Google penalty for suspected black hat tactics in the year 2014, and if that giant can suffer, so can you.

  • Avoid Broken Links:

Just imagine your experience when you are surfing some website of interest. You come across something interesting and want to read more. You click the given link only to be received, “Page 404 Not Found.” How irking is that? You certainly wouldn’t want the visitors to your website experience the same problem. Therefore, it’s vital that you keep tabs on all the links on your site on a regular basis to stop sending them into oblivion. A couple of broken links are bad enough, but many are just ruinous for business. Tools such as Broken Link Checker plugin or Screaming Frog for WordPress are useful to check your website for broken links and to improve your site for both visitors and the search engines.

To Conclude

These eCommerce SEO strategies will support in keeping your products and website all set for the search engine rankings and will generate higher traffic volume and sales.

If you want to get more information on how to optimize your eCommerce site, contact us here at Techno Infonet. We are here to help.