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Major Holiday Shopping Dates for eCommerce business in Q4 of 2015

Major Holiday Shopping Dates for eCommerce business in Q4 of 2015

Have you saved the Important Holiday Shopping dates in your calendar? All of us know that online shopping demand is increasing during special holiday such as Easter, Halloween, Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Free Shipping Day, Christmas Eve, Boxing Day, New Year’s Eve etc. Basically, an astute eCommerce merchant would set special notification in their calendar of such days to plan how to boost the online sales accordingly. This is because these special days and occasions require planning, your stock in advance.

There are several ways in which you can nurture the impulsive buying sensations of your customers that is by marking the demand dates, jazz up your store, update your catalogue, offer freebies and discounts, create a time period for the cart, engage more on social media platforms. These tips without a shadow of doubt help you in gearing up your online eCommerce store for the holiday shopping dates and mark your date book.

Highest sold gifts and stuff during important shopping holidays

  • Tech Products
  • Alcoholic Beverages
  • Sporting Goods/Gears
  • Cookware
  • Gift Cards
  • Jewelry
  • Video Games
  • Toys
  • Apparel
  • Food and more.

What retailers must add in their online store during the holiday shopping season?

  • Multiple Shipping options
  • Free/discounted shipping
  • Ability to create an account
  • Guest shopping facility
  • Flexibility of delivery options
  • Easy return policy
  • Uncomplicated Checkout
  • Live customer service
  • Online tracking facility
  • Easy exchange
  • Variety of brands/ products

Which are the special upcoming eCommerce Shopping Holidays?

Important Dates of eCommerce Shopping Holidays Season

The below mentioned are power shopping days, which are exploding sales of the whole kit and caboodle. Did you know that retail eCommerce holiday sales grew approximately 7% in 2014, sufficient to push the total to $101.9 billion? Moreover, the days with the major year-over-year profits in eCommerce spending were 32% on Thanksgiving Day, and 26% on Black Friday, while Cyber Monday saw a comparatively lesser gain of 17%, likely because there was more order by device on this day. So, the mobile optimized eCommerce site will be a huge game changer for the shopping holiday season 2015.

Halloween: (31st Oct’ 2015)

Halloween is a big time of year for specialty and niche eCommerce retailers. It’s most popular in North America as it is traditionally a night to reminisce the dead and was aligned on autumn harvests or feasts. Nowadays, Halloween is a commercialized non-official holiday where kids and adults dress up in bizarre costumes, go trick or treating, do Halloween parties, visit ghostly house attractions, and watch scary movies etc. So, for preparation that goes into Halloween such as costumes, food, drinks, decorations and more a lot of retailers now create exclusive promotions.

Thanksgiving: (26th Nov’ 2015)

The Thanksgiving is celebrated on the fourth Thursday in November marked by spiritual observances and a customary meal including turkey. This day is also centered on shopping as it indicates the formal start of the holiday shopping season with great shopping days like Black Friday and Cyber Monday.

During this day, there are high online sales of electronics, apparel, home appliances and personal care products and more

Black Friday: (27th Nov’ 2015)

Black Friday has been labeled one of the demanding shopping days of the year since 2005 as it created a record in the history of shopping. It befalls the day after American Thanksgiving, which is the fourth Friday of November. A lot of retailers offer special deals and discounts to attract buyers into their stores. There is a huge deluge of online shoppers the entire day and night as well to grab the best deals offered.

During this day, there are high online sales of clothing, accessories, handbags, electronics, books, furniture, cookware, food & beverages and a lot more.

Cyber Monday: (30th Nov’ 2015)

This Monday is an unusual day than usual Mondays with blues. Cyber Monday is entitled as one of the largest online shopping days of the year. A lot of online merchants had observed a tremendous increase in sales on the Monday from a trend of big discounts and promotions being launched online. Cyber Monday has rapidly grown in popularity over the last few years across a number of countries. Once a single day, now Cyber Monday and Black Friday has combined to become a mega-shopping weekend for merchants, giving discounts and promotions that continue the entire weekend.

During this day, there are high online sales of clothing, accessories, handbags, electronics, books, furniture, cookware, food & beverages and more.

Hanukkah: (6th Dec – 14th Dec’ 2015) 

Hanukkah is a time of family closeness, celebration, and reminiscence. A representative of the phenomenon of the oil that continued eight days, Hanukkah is also known as the festival of lights and is enjoyed for eight days and nights. The majority of the Jewish families gift each other on Hanukkah. Some celebrate one day of gifting while others give gifts on each of the eight days. If you are shopping for the perfect gifts, think about these ideas like Menorah, Dreidel, Gelt, gift bags and baskets, toys, Gifts for the entire family, books, electronics and more.

Free Shipping Day: (18th Dec’ 2015)

Free Shipping Day is a synchronized one-day, online shopping event in which thousands of merchants partake and offer free shipping with delivery by Christmas Eve. Did you know the number of chipping in the retailers in the Free Shipping Day event increased 10 times in just 3 years? And, combining the last 2 years, spending on Free Shipping Day has surpassed $1 billion. Everything from the pin to the plane is purchased on this day.

Christmas Day: (25th Dec’ 2015)

Christmas is one of those holidays is filled with cheer, joy, and surprises. Whether you are celebrating a secular or religious Christmas, your day is filled with happiness, Christmas Day used to be the time for the family to sit around the TV screen previously, but more and more families are likely to spend time on Christmas Day shopping online.

During this day, there are high online sales of things like Electronic gadgets, Jewelry, Watches, teddy bears, greeting cards, photo frames, chocolates and more.

Boxing Day: (26th Dec’ 2015)

Boxing Day is the day of sharing, caring and loving, it is one such occasion when the most ‘prosperous in society’ get a chance to show appreciation to the people who serve them. It is a token of gratitude or you can say, a way of revealing acknowledgment for their service.

During this day, there are high online sales of things such as candy favors, wine, food items, clothing and a lot more.

7 Tips About Ecommerce Holiday Season You Can’t Afford To Miss

7 Tips About Ecommerce Holiday Season You Can’t Afford To Miss

With the 2015 holiday season crawling our calendars, eCommerce business retailers who want to make a killing on Black Friday are busy getting all set for a flood of holiday shoppers.

Do you know that the National Retail Association estimates online sales to elevate 7% to 10% this year, and eCommerce companies are hoping they will be able to merchandise on what will be called the big-time growth year for the industry since 2011? Of course, success depends on every single aspect from upgrading your website to optimizing order fulfillment to improving marketing, you have so much to do if you expect to thrive during the holiday season. Let’s take a sneak peek at 7 ways to foster you make a fortune this year.

7 Sure-Fire Ways To Grow Ecommerce Holiday Season Sales


  • Mobile optimization is crucial-

Mobile eCommerce grew by 28% in 2014—more than 2 times the 13% growth rate of desktop eCommerce. With over 50% of all online shopping happening via tablets and smartphones, you are unquestionably going to lose customers if your website isn’t mobile-friendly this holiday season. You still have got time to implement responsive design and to create responsive emails too.

  • Keep checkout easy-

The average online shopping cart abandonment rate is approximately 69%. You can avoid this disaster from happening in this holiday season by making the checkout process a cakewalk, short, intuitive and secure. You can do this by enabling guest checkout which eliminates the compulsion for a user to create an account, display a progress bar, ask for necessary personal information only, provide multiple payment options, use auto-filling fields wherever possible, and strengthen trust using security badges.

  • Personalization helps-

Personalizing your online experience and content for every individual user according to his/her history of behaviors, transactions and interests can help you tremendously in increasing sales this holiday season. You can make use of your user data by finding your high-CLV (customer lifetime value) customers so you can divide your email list and plan a more personalized, targeted campaigns. Moreover, landing page is highly important to assist the user land on the product offer page.

  • Ensure the web pages load faster-

During the demanding holiday season, having snail like loading product pages will certainly provoke users to abandon your site. Remember that 40% of visitors will leave if the web page does not load within 3 seconds, and 79% of your buyers won’t return if they are disappointed with your site’s load time. You can fight this by implementing traffic management and other optimizing tools to keep you posted about the downtime and slow performance.

  • Social media integration-

Integrate social sharing buttons to your product pages is a simple and smart way to make your products reach your customers’ followers via social media platforms. Making your products shareable on sites such as Facebook, Pinterest, LinkedIn, Twitter, and Google+ fundamentally turns your happy customers into salespeople that their social circles rely on. Engage prospects and customers on social media platforms and promote your exclusive offers for the holiday season.

  • Content marketing matters-

A lot of online merchants undervalue the benefits that content marketing provides to entice more qualified prospects and convert more customers. Include in your content write-ups such as tips, gift guides, and effective content to position your website as a reliable resource for holiday shopping and industry leader. Moreover, to build customers’ trust, regularly add high-quality content to your website that attracts Google’s attention so you can augment visibility as well.

  • Proffer free shipping-

Do you know that shipping was the main reason for shopping cart abandonment last holiday season? According to a recent study, free shipping continues to stimulate purchasing decisions on eCommerce websites. Approximately 60% of buyers are ready to add more products to their cart to avail free shipping, over 80% are ready to wait for an extra two days for delivery if shipping is offered free, and virtually 70% require free return shipping to complete the purchase.

To Sum up

It’s the right time to go mobile, get social and equip your eCommerce business for the 2015 holiday season. This year promises to be a biggie for holiday sales if you have dedicated the proper time and resources to delight your customers and outstrip your competitors. Follow the aforementioned tips to make sure you are generating higher revenues when the holiday shopping season closes instead of counting the mistakes you should be rectified for next year.

Are you looking for eCommerce help to be successful in this holiday season and for years to come? Speak with a specialist to learn more about implementing a dynamic eCommerce solution that simplifies your total operation and double your business.