Blog Archives

Google IO 2016 – The Major Developments

Google IO 2016 – The Major Developments

Google IO 2016 provided a big stage for the major platform developers, executives, and engineers to come together and discuss the various products being launched in the days ahead. Google also makes major announcements during the event, which goes to show how important this event is. The Google I/O event is normally organized in San Francisco. This time around it was held from May 18 to May 20 at Mountain View. During the event a slew of products and services was announced by the tech giant.

Google IO 2016

Image From Google

Even during the recently-concluded event a number of such products and services were announced by Google. They may be mentioned as below:

  • Android N
  • Self-driving cars
  • Google Assistant
  • Internet of Things
  • Google Home
  • Project Ara
  • Google Allo
  • Nexus 7 (2016)
  • Google Duo
  • A new messaging platform
  • Virtual reality
  • Project Tango
  • Android Wear
  • Project Fi
  • Chrome OS
  • Android N
  • Android Auto

Google Assistant

Google Assistant can be described as a voice assistant that is capable of interacting with users and assisting them with different works. It has been built on the basis of Google Now. With this chatbot you can order your dinner when you are coming back home or you can book movie tickets as well. It can also guide you to different locations. This can be described as the result of the work being done by Google on artificial intelligence and technologies related to the same. It is a voice-activated tool and can talk with you just like Alexa and Siri can do. It is supposed to be offered on different devices including Google Home, which the tech giant has announced only recently. It will also feature in the mobile messaging app of Google named Allo.

Allo

As has been said already, Allo will be tied with Google Assistant. While Assistant is a chatbot that will interact directly with you Allo features an intelligent learning algorithm and it has smart reply facilities as well. It works by first learning about the context in which the ongoing conversation is going on, performs an analysis of the previous conversations, and then provides some suggested responses that may be used by during the said chat. The smart replies provided by Allo are inclusive of emojis, photos, stickers, and other similar tools. Its basic aim is to make sure that your conversation is more engaging than before.

It has a simple sliding feature named whisper or shout. With this you can change the text of size as you wish to. Allo also has end-to-end encryption facilities, incognito chat modes, and private notifications, among others. It will soon be available on both Android and iOS devices. It was one of the major announcements of Google IO 2016.

Duo

Duo is a video calling app from Google and can be used on both iOS and Android platforms. It is basically a service that will work only on mobile phones and use the mobile number of the user as a unique identifier. The app wants to make the process of video calling a simpler one. When the user launches the app on his phone he will get a selfie video view and then make the necessary adjustments to their appearance before making the call. In this app, the profiles of being called are shown in small circles. This app also has a knock-knock feature and with this users can get a preview of the live video feed of the person who is calling them before they have to answer the call. Here the calls are shown in HD videos with 720p picture quality. However, the app is good enough to dynamically adjust to the strength of network at the time the call is being made.

Google Home

Announced during Google IO 2016, Google Home is a tabletop speaker that is cylindrical in shape and controlled by the user’s voice. This device too functions on the basis of artificial intelligence. Just like Allo it uses Google Assistant as well. It needs a wired power connection in order to function. As Google has said in its blog one can ask Google Home to play a song, check flight timings and availability, set timer for oven, and even turn on the lights. All they need is a simple voice command to perform all the abovementioned functions and more. Google Home can also be used to get answers to various questions. The speaker accomplishes this by using Google’s search engine. It is available in various bases that can be customized in terms of colors so that they fit the ambiance and décor of one’s home. The Google executive who is looking after Home, Mario Queiroz, has said that with Google Home anyone and everyone can talk to Google. It also happens to be more compact and shorter than Amazon Echo.

Google Play Store and Android apps on Chrome OS

This is good news for people who already have Chromebooks. As part of the I/O 2016, Google has organized a number of workshops with the aim of helping Android app developers to make their apps highly suitable for Chromebooks. It is expected that soon enough people with Chromebooks will be able to access the Google App Store and get apps from there. In a recently concluded workshop, the developers were taught how to make their apps suitable for certain new features of Android M and Android N. Sessions were also organized on features such as multi-window, trackpad, and keyboard support.

Daydream

Daydream is a VR platform from Google and runs on Android N. It is powered by Android as well. Google apps are expected to be available in Daydream soon. It is expected that various parts of Google such as YouTube, Play Movies, Street View, Play Store, and Google Photos will be available on this platform in their VR versions. Google has also employed a number of media houses to get their VR apps on Daydream as well. It is believed that gaming companies like Ubisoft and Electronic Arts (EA) and streaming platforms such as Netflix are coming up with VR versions of their products for Daydream.

As may be said in hindsight Android is an important factor over here. All the different devices being talked about over here are powered by the software, whose beauty lies in its open source nature that allows talented and enterprising developers to come in and leave their mark. In fact, Android can be described as a boon for the millions of people who own smartphones around the world since it is this software that makes it possible for them to get new apps on a regular basis.

Why Mobilegeddon Cannot Be Left Out Of The Picture?

Why Mobilegeddon Cannot Be Left Out Of The Picture?

The entire digital world is aware of the fact that Google’s Mobilegeddon is already in effect since April 21, 2015. Is your business still deprived of a mobile friendly, responsive website? Then, chances are there that your website which fails to work on smartphones might get penalized by The Almighty Google’s search engine. Basically, this algorithm has changed the order in which a website is ranked when users search via mobile phone. The responsive algorithm alterations now favor the websites that are mobile-friendly. Now this indicates that all those online retailers who have ignored a mobile responsive site, turning a deaf ear to Mobilegeddon will drop off totally from Google mobile search results.

Is Your Website Ready (1)

Take a glance at these statistics

Did you know???

  • Part of all US Google searches come from people on mobile devices
  • Surfers spend more than 15 hours per week on mobile research
  • 93% of people use mobile to browse and make a purchase
  • 48% of people said visiting non-mobile websites made them feel like the company has an old business methodology
  • 61% of people rapidly move on to another portal if they can’t easily find what they are searching for on a mobile site

How to Survive Google Mobilegeddon?

There are a lot of different devices available in the market nowadays. The present market survey demonstrates that the mobile internet users are growing year by year. Google can see its users getting irked tapping their phones and hopping mad waiting for a response.

Therefore, this dynamic search engine is telling us that “IF” the website does any of the following, it will punish by deteriorating their SERPs.

  • Makes use of Flash software, which is not friendly to mobile devices.
  • Just to see or read something, your users’ need to keep on zooming, feverishly tapping and scrolling with frustration.
  • Place links so close to each other that users need to press the back button several times just to land where they want to.

Check if your site is mobile friendly – The Acid Test

If you want to know whether your website fulfills the new requirements of Google’s Mobilegeddon. Try Mobile-Friendly Test service where you can check your site for mobile friendliness. https://www.google.com/webmasters/tools/mobile-friendly/

Basic features to optimize your website for mobile

Here are few elements that will help in being Mobilegeddon compatible:

Incorporate Responsive Design: Google recommends to espouse RWD in the mobile-friendly website. Generally, responsive web design is a fantastic approach to creating websites that automatically fits itself to the appropriate screen size. Also, the responsive design offers other benefits such as low cost, simple for users to share and link content, outstanding for SEO because Google loves using RWD and much more.

Integrate Mobile Search:  There should be no boundaries for shopping, including a mobile search package for your mobile platform, which is a crucial aspect in generating high sales. Bespoke mobile search will guarantee that the search bar is just as responsive and visually improved for mobile. Moreover, the specialized mobile technology will enable you to personalize layouts using awesome templates, leading to amplified average order value.

Revamp your mobile pages with mobile-friendly videos and images: Do not forget that the majority of users who access your portal through smartphones would sometimes be experiencing slow or no internet connection. Thus, bearing that in mind, you must modify your images and videos. And, images as well as videos which you keep must be small taking least loading time, this is because a slow loading experience compels the user to leave the page by increasing the bounce rate. Evade using the large media files that on your desktop pages to shrink from lagging in high loading mobile pages.

Remember, to have a mobile responsive web design is not anymore a trend, it’s a vital part now! You must have the potential to provide your customers an amazingly optimized user experience (UX) irrespective of their choice of mobile phone. This way you can augment the reach of your service which will ultimately increase the opportunity of engaging with users. This strategy is exceedingly valuable and its cost effectiveness is another strong advantage.

Now, why not stay ahead of the competition by developing a Mobile responsive site that also adapts to Mobilegeddon?

Techno Infonet is a reputed Web Design and Development Company based in India since 10+ years. We are specialized in offering custom responsive web design and development based on your business needs. Our expert team of developers and designers are well versed with the latest technology and techniques to deliver qualitative output to clientele worldwide.

Buck up to save your website from Mobilegeddon!!!