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4 Local SEO Tips for Small Businesses

4 Local SEO Tips for Small Businesses

”This is the era of less is More With SEO – Adam Audette”

In the fast growing world, there are a few of things for small scale businesses that give a direction to Local SEO strategy. Well, SEO is getting smarter, that doesn’t stagnant the use of Local SEO Services. In fact, there’s a danger in your business that you’ll loose your competitors if you are not publicly attentive.

Local SEO is the paramount option for the local consumers who make use of different devices of searching purpose and do not want to miss out any chances. But unfortunately, Local SEO has been a confusing topic ever since the evolution of Google’s Pigeon Algorithm. For understanding the organic search ranking factors to establish a local presence, you should ask: What should be the SEO strategies when it comes to Local SEO?

Here are some SEO tips for your small scale business to build, grow, and expand:

Keyword Research:

This is a crucial stage. This is the normal practice done by the SEO professionals to use and find the actual terms / words that people normally enter into search engines. This is done to achieve better rankings. Once they find a niche word, the explore deep into it to find similar keywords. This process is done by the keyword suggestion tools like Google Adwords Keywords Planner.

Here I am: my target landing page:

Once you’ve finished your research, you would surely want a web page for the group of phrases. Pick one web page that you want to optimize for the each group of phrases and then keep a focus on that particular page. If you don’t have a webpage, then you will have to build a landing page. Once done, link them all to the navigation bar. Use meta descriptions, title tags, H1 tags, URL, etc to optimize the group of words.

Properly optimizing the page and keeping the citations consistent is very important in local rankings. The groups which you choose to list your business on the search engines helps to determine which all businesses appear during the time of the search. All though it’s not difficult, but it’s a time-consuming job. Each listing should have NAP (Name, Address, and Phone Number) along with the services you provide. You may also add URL of the website, prices, reviews and ratings, photos, etc.

Google keeps in mind the 3 things: time, on which your business was active, links which are back to your site, and the reviews. Here, getting links is important but to have local citations will add a bonus so that Google knows your location.

                => Build Local Links:

In addition to the citations, you need links without no follow tags. There are citations contain the outbound links which specifically tells Google not to crawl to your website. Thus it becomes necessary to have a good do follow links to your site.

                => Build Social Signals:

Regular posting of the blogs with good, relevant, and readable content to the social media pages, will help you build relationships and expand reach to target audience.

Develop a local strategy:

To reach to the visitors and converting them to valuable customers is quite a difficult job. And thus, to optimize and have a marketplace, you need to have a strategy to create, promote, and improve

                => Understand your customer:

Before you whet into marketing efforts, you should be clear as to whom you are marketing. Create and identify your customer and then develop a strategy which is appealing to the persona.

                => Create a position:

It involves narrowing your target audience. This will surely reduce your marketing efforts and competition and will develop a niche to your business.

                => Develop an attention: Message is crucial

Make sure that the website, landing pages, and all of the offerings are appealing and reflect the position of the business to the ideal customer. A message should be unique and has common style for approaching.

                => Be regular:

The major outcome is to develop quality content on a regular basis so that the flooding of the new customers coming in and the old customers come back increases.

                => Promote:

Thinking that you’ve build it and the customers would come, is a wrong concept. Promotion is required. Reaching it them through social media, marketing, blogging, hosting, etc will surely help your business expand.

Measure your traffic:

Once you implement these practices, make sure you measure your traffic. This will give a benchmark to your success. Use tools like Webmaster and Google Analytics to know your reach and traffic. If you see an increase in your traffic, sales, and ranking then understand that your Local SEO is going well.

Final Thoughts:

To increase sales, traffic, and ranking these Local SEO practices will surely make a difference in your business.

For more assistance in Local SEO Services, please call us on +44 20 8144 6541 / +1 917 675 3286 or email us at .

The Ultimate Guide for Local SEO: Rankings in 2016 and Ahead

The Ultimate Guide for Local SEO: Rankings in 2016 and Ahead

“Good SEO work only gets better over time. It’s only Search Engine tricks that need to keep changing when the Ranking Algorithms change – Jill Whalen

SEO is getting difficult day-by-day for all businesses. Google’s update from 7 page listing to 3-page listing and some risks in various ads of the Local space has created a great competition for all businesses. We’ll now see a tough fight for the organic and paid listings. Outcomes may change but to be staying alive in the market, you have to pay key attention to all the details.

In this article, we will look at some local SEO ranking factors for 2016 and beyond.

Ultimate Guide for Local SEO Ranking in 2016

This Local SEO Ranking Factors can be categorized as follows:

1. Overall Ranking Factors

The overall ranking factors which lay an impact on local and organic results are:

  • On-page Signals : For on-page signals look into Title tags, meta descriptions, header tags, page content, images, maps, name, address and phone number on every page by giving them the exact services as the customer requires.
  • Link Signals : A key to building authority. Domain level and page level links are the factors which help in generating rankings. A link from a relevant source that specifies your location is helpful. Whereas, a link from a site which is similar to your industry is helpful.
  • Place Page Signals : you need to keep some points in your mind such as: create and verify your content, use correct name, address, phone number, and web address, create the best cover photo for the website, use of a brief description for your business wherein you can add address, special offers, etc, work hard to get more reviews and always reply to the reviews.
  • Review Signals : A review always helps to grow potentially and in increase the ranking too. This will benefit to improve the things that you lack in.
  • Social Signals : Be active on social media, do enough branding, mention keywords, links, address in your profile.
  • External Loc. Signals : 2 things to be remembered correct name, address, and phone number and citations where Google will try to match the address information on your website with the address of Google My Business and then will try to ratify it with the web.
  • Behavioural Signals : Search results have become more prominent nowadays. Important basics like page title, meta descriptions, and schema should be correct.
  • Personalisation : A personalized result is obtained to each one for every search. Offline advertisements, PPC hits make an influence to the people on how much they search and how far your site is helpful to them.

2. Local Ranking Factors

Local Ranking factors directly lay impact in the Google SERPs even if you appear on the map or not. To optimize ranking if you try to target a city and yet your address appears on the edge in the search you will have to work hard upon it. Moreover, you must have consistency in your citations and all the reviews should have citations wherever possible. Make sure you have a correct strategy for your business. Another thing, if you don’t have correct categorization then you may lack in ranking. You also can have product / service keyword in your business title. And make sure your location signal and the address signal matches your website.

3. Negative Ranking Factors

Negative Ranking factors are the replica of the positive ranking factors. The use of the incorrect business strategy, using of false business address, a malware in a site, violations on Google My Business location, mismatch in Name, Address, Phone number and Address on Google My Business landing page, having same phone number on multiple Google My Business location and no crawling of NAP on website are some negative factors which might affect the ranking.

Final Thoughts:

There is much competition in Local SEO from all directions. To be known and to get known in local results, you have set priorities for your approach on all areas and aspects and resolve as many issues you come across. So, keep in mind consistency and quality in structured citations, authority for the website, quality of the inbound links, proper GMB associations, quality and consistency of unstructured citations, and quality of the reviews will help you good ranking for Local SEO.

For Local SEO Services, you can contact us on +44 20 8144 6541 / +1 917 675 3286 or email us at

8 Very Simple SEO Strategies for Successful Ecommerce Business

8 Very Simple SEO Strategies for Successful Ecommerce Business

Poor customer traffic and lack of sales conversions are the key issues that create dire straits for the majority of the eCommerce websites. How would any eCommerce owner be able to sell anything if customers can’t find him? Thus, SEO (Search Engine Optimization), is imperative for an eCommerce store. There is no one size fits all solution for SEO, and the eCommerce store proprietor must meticulously assess their site to build a customized SEO Strategy and blueprint to enhance their online presence, search engine ranking and traffic to their online shop. If you need help for the tactical eCommerce plan, then you can always get advice from online marketing experts on how to prepare your online business for the non-holiday season as well as the holiday shopping season.

8 Easy SEO strategies for eCommerce websites to grow business

8 SEO Strategies for eCommerce

  • Do Not Totally Depend on PPC But Also Don’t Ignore It:

While a lot of ecommerce websites resort to paying per click (PPC) strategy to create visibility for their online store, the gospel truth is that PPC costs keep hiking up and once you have stopped paying for placement, your online presence vanishes. Also, a few customers have an innate suspicion of sponsored banners, links, and other online ads. Ecommerce stores cannot just count on a PPC strategy and should also implement organic SEO practices to help their online visibility grow. According to a recent Google research when some websites stopped using AdWords, 89% of the paid clicks did not move over to organic, SEO clicks. So, do use pay per click but in addition to SEO.

  • SEO for Mobile Devices

Alike SEO strategies for websites, there are SEO strategies for mobile sites too, and they are not certainly the same. For instance, the page load speed of a site is undoubtedly (by Google) part of what controls a site’s ranking. It is common for sites to load slower on mobile phones compared to the loading time on desktops. You must prioritize page load speed in both mobile as well as desktop realms to keep your SEO game up-to-date. However, it is recommended to prioritize your website’s advantages on mobile as “Mobile is indispensable for businesses in 2015 and on.”

  • Content Always Matter!

Did you know that duplicate content is the enemy for search engines such as Yahoo, Bing, and Google, etc.? However, as several ecommerce stores have a lot of duplicate content as a result of lists and product descriptions, ecommerce websites are likely to get penalized by search engines. Therefore, online store proprietors should assess their website and look for ways to decrease the amount of repetition and duplicate content that is on their website. Accurate usage of the rel=”canonical” tag can benefit you in avoiding these glitches as well.

  • Go local

As a big eCommerce company, you perhaps don’t usually espouse Local SEO best practices. That’s a lapse a lot of businesses has been doing. People revel in supporting local, and sometimes they would even do it when it’s economical, easier and quicker to purchase a product from a mega corporation. Make sure to sprinkle some LSEO into your websites, whether it’s focusing on some major boom town, where the company is located, or the native of the founders. Look into Facebook in the last few weeks and look how many posts are indicates buying locally from the self-employed or from your neighbor who merchandises online.

  • Have A Catchy Product Description

Unique content is essential for product descriptions as well. In this case, you should possibly avoid using product descriptions from manufacturer websites as they are used again and again on other sites marketing the same products. Keep it unique and write up your descriptions that feature appropriate keywords to help make it precisely search-engine friendly.

  • Enhance your Product Images

For finding products online, image search has become a very standard function that internet users increasingly use. Thus, ecommerce websites should be adding related keywords in the ALT tags of each image on their website. For best effect, add directly relevant keyword used for every image and avoid stuffing keywords in the ALT tags.

  • Say a Big NO to Black and Gray Hat Tricks

You might not even recognize you are engaging in black hat tricks—perhaps there’s a weak, hidden link left over from a previous SEO “expert” in your site or there’s duplicate copy you don’t know. Hire an ethical SEO agency to comb through your site and discover any black hat tricks. As algorithms become more sophisticated with the passing time, the result from black hat tricks will get stricter, as they should because these hat tricks are wicked for creating the poor customer experience. Did you know that eBay got smacked with a Google penalty for suspected black hat tactics in the year 2014, and if that giant can suffer, so can you.

  • Avoid Broken Links:

Just imagine your experience when you are surfing some website of interest. You come across something interesting and want to read more. You click the given link only to be received, “Page 404 Not Found.” How irking is that? You certainly wouldn’t want the visitors to your website experience the same problem. Therefore, it’s vital that you keep tabs on all the links on your site on a regular basis to stop sending them into oblivion. A couple of broken links are bad enough, but many are just ruinous for business. Tools such as Broken Link Checker plugin or Screaming Frog for WordPress are useful to check your website for broken links and to improve your site for both visitors and the search engines.

To Conclude

These eCommerce SEO strategies will support in keeping your products and website all set for the search engine rankings and will generate higher traffic volume and sales.

If you want to get more information on how to optimize your eCommerce site, contact us here at Techno Infonet. We are here to help.