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Why Should You Hire The Best Mobile App Development Company in 2016?

Why Should You Hire The Best Mobile App Development Company in 2016?

The world of mobility has transformed the way we live. Smartphones and applications have become the fundamental necessities of life. Due to this, it is extremely crucial for businesses to develop a mobile app to prosper. Technology has weaved together our social as well as professional lives; in particular the mobile strategy. More and more businesses are focusing on mobile apps compared to the website, as apps prove to be more useful making their life as easy as pie. Mobile applications are fostering businesses to improve their work productivity and efficiency by enhancing user experience (UX), propel sales, bring in higher revenue, pump up profit and increase ROI.

Now when business owners understand the importance of mobile apps, they should also understand that a cutting-edge mobile app needs expert developers to build it. Hence, you are advised to hire a leading Mobile App Development Company in India that offers custom Android and iOS mobile app development services. As in India, there is a vast community of iOS and Android developers, well-versed with the ins and outs of the mobility industry. Moreover, these days you will find thousands of firms engaged in mobile app development in India. Hence, it is quite imperative to research well and select the best possible company that can meet your requirement and financial budget.

5 significant advantages of hiring the right mobile application development company in 2016.

Hire Mobile App Development Company in 2016

Qualitative end product: The professional mobile app developers working with the leading company are highly qualified and talented with great expertise in their domain. So, if you get your app developed from them, you will undoubtedly get quality work, which will eventually result into an amazing app for your business, which will ask for almost no or low maintenance and extracts more value out of it.

Ease & speediness: The mobile app developers working with such agencies have tremendous experience of building high-performance applications. Thus, they possess a certain level of proficiency as well as swiftness in developing mobile apps, which will help you receive your app within the predefined timeframe.

Support: One of the remarkable benefits of hiring a reputed and reliable company, is that you will get post development services, support and maintenance no matter when so that you don’t get stuck anywhere, and your work seamlessly continues.

Saves Time: As a business owner, you may have several responsibilities and work to concentrate on. So, if you spend your time in developing a mobile app on your own, it will ultimately waste your precious time as the application is anyhow not going to match the level of professionals. Hence, instead of using your time in developing a mobile app for your business, you can invest that time in augmenting your business and plan out some practical strategies that bolster you to stay ahead of your competitors.

Tools and technology: A business owner might not be familiar with the latest tools and techniques used to build mobile apps. On the other hand, the professional mobile application developers working with a leading company must possess a thorough knowledge of all the latest tools and technologies to make use of it while developing apps for their clients. Here hiring Mobile App Development Company will help you develop advanced apps using the proven methodologies that deliver the best output.

To wrap up

Therefore, if you are planning to develop a business mobile app, you are made aware of all the significant benefits and questions to ask before you decide to select the right mobile application development company in India. So, make a wise decision by keeping these advantages in mind so as to get an excellent mobile app for your business success.

5 Mobile Commerce Trends Helping Retailers Strategize for Q4 In 2015

5 Mobile Commerce Trends Helping Retailers Strategize for Q4 In 2015

There were a lot of learning from the holiday shopping season of 2014, specifically that mobile shopping has captured the greater market share. Did you know that mobile already scores at least 50% or more of holiday shopping ecommerce traffic and 2015 can be the year the scales are sloped?

So, it your business all set for M-commerce Revolution?

Check out these fundamental furors online retailers will be astute to leverage and plan for to make a winning in the forthcoming year as mobile commerce has started taking over online shopping.

mcommerce trends

  • The highest number of people will make payments via mobile device than ever in 2015:

The upsurge of the digital wallet with Pay Pal, Google Wallet, Apple Pay, and other platforms will ultimately make complete purchases using a smartphone a day-to-day happening. The best mobile-friendly online stores and apps will make money. This is due to the fact that instead of mishandling their credit card or abandoning as soon as the lengthy credit card form loads up, your buyers can effortlessly click a button to finish a purchase.

  • Mobile is playing the hard ball for ecommerce evolution:

According to ComScore, mobile commerce is fast-tracking the consumer move toward online spending. Increase by 25% 2014, the previous holiday season, mobile played a significant role in the total retail commerce growth number of 17%-18% compared to the year 2013. And what could stop it? According to Google, we are now spending 151 minutes each day on our smartphones. Incredible!

  • Mobile shoppers are not the same old categorized shoppers you have known:

Online merchants must no longer assume that mobile shoppers are specially made up of women and thousands. The shoppers from 18-34 are still the top online buyers, but you might be astonished to know that men have a habit of purchasing on mobile devices more than women. Furthermore, affluent and seniors constitute about 25% of mobile shoppers. So, just mull over who is purchasing your products – if you merchandise to these groups, particularly you will not want to lay off the influence of going mobile.

  • This year’s online shopping will be more over mobile than ecommerce websites.

If you are planning for mobile commerce to plan for ecommerce holiday shopping season 2015, this will now give you a different perspective as you plan your marketing campaigns. Anticipate that everyone from young to old will be using a smartphone or tablet to climb the ladder on their holiday shopping lists, and invest in the mobile infrastructure for preparing to make it big. You can initiate by nailing down whether or not your site is actually mobile-friendly and choosing/testing the best mobile operating system iOS or Android for your products as early as possible.

  • A multi-channel marketing blend that comprises of the right mobile apps will be a blueprint for success.

This speaks about your product catalog and shoppers– and harnessing the benefits of the apps and shopping channels that will be the right solution for your products. If your store retails fashion, there are a few vogue, ground-breaking mobile shopping platforms you will want to consider such as Wanelo, Shopkick, Wish, Polyvore and more. For other classifications, there are a few standard price-comparison apps to consider such as ShopSavvy, TheFind BuyVia, and RedLaser.

In conclusion

The advent of holiday mobile commerce was one of the most stimulating trends during the 2014 season. As we delve 2015, mobile devices will likely carry on to increase not only in sessions on online retail stores but also in conversion rates as a greater percentage of buyers continue to become more at ease in completing transactions on their smartphones. So, before this ecommerce Holiday shopping season be all set with your m-commerce store.

What Are The Misconceptions About Mobile Commerce?

What Are The Misconceptions About Mobile Commerce?

The mounting numbers of smartphones and tablet users have augmented horizons for businesses. The world has gone mobile and so businesses have to think of strategies to reach prospective customers having mobile devices. This has brought into the picture mobile commerce. With eCommerce booming, mobile commerce is also equally gaining attention from buyers and merchants. In the journey of providing the best services to customers, retailers are attempting to use these supersonic devices. Also, there are a lot of fallacies and myths surrounding the world of mobile commerce currently. Some say shoppers find websites non-interactive or responsive and also security is a big hitch while others say vendors still find eCommerce more prolific than mobile commerce.

A Few Big Myths About Mobile Commerce

MYTHS about mcommerce

1. The majority of people choose to shop through a desktop/laptop

Consumers are no more using one medium to explore, compare and purchase products. Do you know that search of products on smartphones have increased 66% according to research? Buyers look for the products on their mobile devices while on-the-go and decide whether to make a purchase or not. Nowadays a lot of shoppers prefer shopping over a mobile device, it’s necessary for retailers to be ready with the optimized website and mobile application.

2. Companies do not go in for Mobile Commerce sites

Challenges such as non-responsive portals, security issues and lack of ability to showcase products on the small screen has created fallacies that businesses do not worry to boost their mCommerce sites. But numbers depicts a different story altogether for why consumer selects mobile shopping

  • 73% Timesaving
  • 69% Easy to find good deals
  • 69% can shop on-the-go
  • 63% Can do while juggling other work
  • 55% Do not have to stand in long tiring queue

3. Mobile shopping is choice of specific age group

Another illusion pertaining to mobile commerce is that Gen-Y that is the age group 25-35 majorly do mobile shopping. This age group has modular devices and good understanding about making purchases as well as financial transactions. However, the truth is that reasonable price of mobile phones has made it prevalent among the young and old age groups.

4. Only big enterprises harness advantages of mobility

The mobile strategy of having a business app is meant only for top drawers such as Spencer, Amazon, Walmart, eBay and Marks. If you greatly depend on eCommerce, you must have a mobile blueprint. M-commerce is offering a plethora of opportunities through the speed it is collaborating businesses as a useful tool. For some business, having a fully-featured app can be expensive, but business must initiate with the mobile –friendly website.

Mobile transactions are estimated to reach $3.2 trillion by 2017.

5. Luxury products aren’t bought on mobile

Previously luxury products shoppers think that for downloading ringtones and for booking movie tickets mobile devices are suitable. This myth is widely believed by many people that buying luxury products via mobile can be unsafe. However, now from pin to plane everything is bought on mobile devices, whether it is precious diamonds or a motor car.

6. Mobile is not meant for brick and mortar store owners

If you are a brick and mortar store owner with an assumption that brick and mortar retailers should have a mobile store, then your business is going to face a big loss. According to a recent survey by google 8 out of 10 buyers’ use smartphones in-store to make a buying decision. When 82% of shoppers in-store use browsers for researching about any product, if your store doesn’t show in search results, your image is sure to tarnish. The USP of mCommerce is that it enables the consumer to make a purchase at any time at any place. Providing an uninterrupted mobile shopping experience to your customers can improve your credibility and you will have more buyers willing to shop your products or services.

Is your business mobile ready? If not, what are you waiting for?

Techno Infonet is a renowned Mobile Commerce Development company offering customized mobile commerce store as per your business requirements. Our team of passionate developers can integrate amazing in-store mobile application features such as Social Media Sharing, Real-time notifications on specials and deals, Favorites list, Checkout on the device, Image albums, audio and video, Products search and browsing and more.

ECommerce or MCommerce  – What’s your key to success?

ECommerce or MCommerce – What’s your key to success?

In today’s world, leaving your home without smartphones is like leaving your trousers home without trousers on. It’s unquestionable that the smartphone has become an essential part of our daily life. People have started carrying out the majority of domestic & financial chores via their PC or mobile. Long ago, people used to visit 2-3 brick and mortar shops before they determine to buy any product from. Nowadays products are compared online and the person chooses the product from eCommerce stores or via MCommerce according to accessibility.

WHATYOURPICK

The basic difference between E-Commerce and MCommerce

E-Commerce is selling and buying goods, services and products over the internet, e-mail, and telephone. Mobile commerce or MCommerce is selling and buying products, goods and services through wireless handheld devices such as Smartphones or personal digital assistant (PDAs). The trend of eCommerce has been in the market for quite a time now, but the MCommerce is comparatively new. There are some important dissimilarities between MCommerce and eCommerce in terms of their inception, technologies and the features of the services they can offer. Besides, the way people select, purchase, connect, and use mobile apps is not the same way they behave on the website.

All about eCommerce

With the growing numbers of internet users a lot of people believe eCommerce will soon be the prime mode to accomplish business transactions. There are purchasers as well as businesses similarly that are profiting by e-commerce. Did you know 2015 promises to boom after heady 2014, with U.S.-based e-commerce predicted to reach $350 billion in sales by year’s end?

The various eCommerce business models:

  • Business to Consumer (B2C) – Portal, service provider, broker, market creator
  • Business to Business (B2B) – Infomediary, matchmaker, e-Distributor, Marketplace (B2B hub)
  • Consumer to Business (C2B) – Elance (bidding sites)
  • Consumer to Consumer (C2C) _ Commercial auction sites
  • Business to Employee (B2E) – Intranet

Pros of eCommerce:

  • eCommerce increases sales and decrease costs.
  • With the help of eCommerce reach narrow market segments that are widely scattered geographically.
  • eCommerce provides shoppers with a huge collection of choice compared to traditional commerce.
  • Increase customer base
  • Boost sales
  • The doors never close 24/7, 365 days and profits will keep growing.
  • Augment business reach
  • Repeated payments made effortless.

Cons of eCommerce:

  • Security problems.
  • Credit card problems.
  • Additional expenditure and expertise for eCommerce set-up.
  • Requirement for broadened reverse logistics.
  • Adequate internet service.
  • Continuous maintenance.

All about MCommerce:

The impulsive growth of mobile commerce has left many brands and merchants pondering how they can extract the advantage of this market.

Let’s check out these MCommerce Stats

Half of eCommerce will be conducted through tablets and smartphones by 2018. 1.2 billion NFC-enabled smartphones are projected to be sold in 2015.

The various MCommerce business models:

  • Selling Your Application
  • Freemium – Sell an enhanced version of an app, Sell in-app advertising, Up selling content packs
  • Outspread an existing business into the mobile world – Enhancing an existing line of business, Extending your reach to new customers
  • Contrive an app as a service
  • Create an app as a subscription
  • Mobilize an existing technology
  • Make an app that extends a web business
  • Merchandise affiliate products through your app
  • Build an app for someone else

Pros of MCommerce:

  • Encompass vast distance
  • Exclusive consumer deals
  • Saves user’s time and money
  • Handy to use

Cons of MCommerce:

  • User gets tired of navigating in moderately small screen of smartphone
  • People avoid changing with new technologies rapidly.
  • Mobile commerce is the growing field and a lot of investment in this field becomes risky.
  • Mobile commerce needs the high-speed connectivity of 3G without that it becomes difficult for the user to complete the shopping process.

Now whether you want to go for eCommerce development or MCommerce development to burgeon your business would completely depend on your business requirement and fiscal estimate. However, choose a leading IT Design and Development company with long-term experience and extensive expertise like Techno Infonet. We have a crew of professional designer and developer who can guide you with which technology to pick and are well equipped to help you with custom eCommerce Development and MCommerce Development too. For more information, contact us.