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5 Mobile Commerce Trends Helping Retailers Strategize for Q4 In 2015

5 Mobile Commerce Trends Helping Retailers Strategize for Q4 In 2015

There were a lot of learning from the holiday shopping season of 2014, specifically that mobile shopping has captured the greater market share. Did you know that mobile already scores at least 50% or more of holiday shopping ecommerce traffic and 2015 can be the year the scales are sloped?

So, it your business all set for M-commerce Revolution?

Check out these fundamental furors online retailers will be astute to leverage and plan for to make a winning in the forthcoming year as mobile commerce has started taking over online shopping.

mcommerce trends

  • The highest number of people will make payments via mobile device than ever in 2015:

The upsurge of the digital wallet with Pay Pal, Google Wallet, Apple Pay, and other platforms will ultimately make complete purchases using a smartphone a day-to-day happening. The best mobile-friendly online stores and apps will make money. This is due to the fact that instead of mishandling their credit card or abandoning as soon as the lengthy credit card form loads up, your buyers can effortlessly click a button to finish a purchase.

  • Mobile is playing the hard ball for ecommerce evolution:

According to ComScore, mobile commerce is fast-tracking the consumer move toward online spending. Increase by 25% 2014, the previous holiday season, mobile played a significant role in the total retail commerce growth number of 17%-18% compared to the year 2013. And what could stop it? According to Google, we are now spending 151 minutes each day on our smartphones. Incredible!

  • Mobile shoppers are not the same old categorized shoppers you have known:

Online merchants must no longer assume that mobile shoppers are specially made up of women and thousands. The shoppers from 18-34 are still the top online buyers, but you might be astonished to know that men have a habit of purchasing on mobile devices more than women. Furthermore, affluent and seniors constitute about 25% of mobile shoppers. So, just mull over who is purchasing your products – if you merchandise to these groups, particularly you will not want to lay off the influence of going mobile.

  • This year’s online shopping will be more over mobile than ecommerce websites.

If you are planning for mobile commerce to plan for ecommerce holiday shopping season 2015, this will now give you a different perspective as you plan your marketing campaigns. Anticipate that everyone from young to old will be using a smartphone or tablet to climb the ladder on their holiday shopping lists, and invest in the mobile infrastructure for preparing to make it big. You can initiate by nailing down whether or not your site is actually mobile-friendly and choosing/testing the best mobile operating system iOS or Android for your products as early as possible.

  • A multi-channel marketing blend that comprises of the right mobile apps will be a blueprint for success.

This speaks about your product catalog and shoppers– and harnessing the benefits of the apps and shopping channels that will be the right solution for your products. If your store retails fashion, there are a few vogue, ground-breaking mobile shopping platforms you will want to consider such as Wanelo, Shopkick, Wish, Polyvore and more. For other classifications, there are a few standard price-comparison apps to consider such as ShopSavvy, TheFind BuyVia, and RedLaser.

In conclusion

The advent of holiday mobile commerce was one of the most stimulating trends during the 2014 season. As we delve 2015, mobile devices will likely carry on to increase not only in sessions on online retail stores but also in conversion rates as a greater percentage of buyers continue to become more at ease in completing transactions on their smartphones. So, before this ecommerce Holiday shopping season be all set with your m-commerce store.

What Are The Misconceptions About Mobile Commerce?

What Are The Misconceptions About Mobile Commerce?

The mounting numbers of smartphones and tablet users have augmented horizons for businesses. The world has gone mobile and so businesses have to think of strategies to reach prospective customers having mobile devices. This has brought into the picture mobile commerce. With eCommerce booming, mobile commerce is also equally gaining attention from buyers and merchants. In the journey of providing the best services to customers, retailers are attempting to use these supersonic devices. Also, there are a lot of fallacies and myths surrounding the world of mobile commerce currently. Some say shoppers find websites non-interactive or responsive and also security is a big hitch while others say vendors still find eCommerce more prolific than mobile commerce.

A Few Big Myths About Mobile Commerce

MYTHS about mcommerce

1. The majority of people choose to shop through a desktop/laptop

Consumers are no more using one medium to explore, compare and purchase products. Do you know that search of products on smartphones have increased 66% according to research? Buyers look for the products on their mobile devices while on-the-go and decide whether to make a purchase or not. Nowadays a lot of shoppers prefer shopping over a mobile device, it’s necessary for retailers to be ready with the optimized website and mobile application.

2. Companies do not go in for Mobile Commerce sites

Challenges such as non-responsive portals, security issues and lack of ability to showcase products on the small screen has created fallacies that businesses do not worry to boost their mCommerce sites. But numbers depicts a different story altogether for why consumer selects mobile shopping

  • 73% Timesaving
  • 69% Easy to find good deals
  • 69% can shop on-the-go
  • 63% Can do while juggling other work
  • 55% Do not have to stand in long tiring queue

3. Mobile shopping is choice of specific age group

Another illusion pertaining to mobile commerce is that Gen-Y that is the age group 25-35 majorly do mobile shopping. This age group has modular devices and good understanding about making purchases as well as financial transactions. However, the truth is that reasonable price of mobile phones has made it prevalent among the young and old age groups.

4. Only big enterprises harness advantages of mobility

The mobile strategy of having a business app is meant only for top drawers such as Spencer, Amazon, Walmart, eBay and Marks. If you greatly depend on eCommerce, you must have a mobile blueprint. M-commerce is offering a plethora of opportunities through the speed it is collaborating businesses as a useful tool. For some business, having a fully-featured app can be expensive, but business must initiate with the mobile –friendly website.

Mobile transactions are estimated to reach $3.2 trillion by 2017.

5. Luxury products aren’t bought on mobile

Previously luxury products shoppers think that for downloading ringtones and for booking movie tickets mobile devices are suitable. This myth is widely believed by many people that buying luxury products via mobile can be unsafe. However, now from pin to plane everything is bought on mobile devices, whether it is precious diamonds or a motor car.

6. Mobile is not meant for brick and mortar store owners

If you are a brick and mortar store owner with an assumption that brick and mortar retailers should have a mobile store, then your business is going to face a big loss. According to a recent survey by google 8 out of 10 buyers’ use smartphones in-store to make a buying decision. When 82% of shoppers in-store use browsers for researching about any product, if your store doesn’t show in search results, your image is sure to tarnish. The USP of mCommerce is that it enables the consumer to make a purchase at any time at any place. Providing an uninterrupted mobile shopping experience to your customers can improve your credibility and you will have more buyers willing to shop your products or services.

Is your business mobile ready? If not, what are you waiting for?

Techno Infonet is a renowned Mobile Commerce Development company offering customized mobile commerce store as per your business requirements. Our team of passionate developers can integrate amazing in-store mobile application features such as Social Media Sharing, Real-time notifications on specials and deals, Favorites list, Checkout on the device, Image albums, audio and video, Products search and browsing and more.