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Mobile App: A Necessary Tool to Run Your Business

Mobile App: A Necessary Tool to Run Your Business

“You don’t build a business, you build people, and then people build business – Zig Ziglar”

In order to continue to be successful and competitive, a business needs to be up-to-date with the latest developments hitting the deck. Currently, developments in mobiles are taking place at a much faster rate and so it’s but obvious that our businesses have to heat up too. Starting from a small business like a coffee shop and a beauty salon to huge businesses like Amazon and Flipkart, we see Apps have turned out to be a huge source of income, client satisfaction, and a medium of business.

So, now to run a business we need a supportive and an efficient companion who meets the business needs. Here are some major reasons why this companion – ‘An App’ is necessary for the business.

Mobile APP - A Necessary Tool to Run a Business

  • Staying one step ahead

Currently, in the market, we see almost all businesses have websites depicting their business. But a few, out of those 100s of websites have Mobile Apps. Well, the reason for not having an App may be different but you see, you are missing out many important things that an app can give you. Websites too offer services and solutions that a customer wants but having an app adds an advantage as it saves their time and allows for swiping the pages across the mobile rather than visiting the websites.

Here at Techno Infonet, our handpicked qualified team has worked on over 900+ projects in the last 11+ years. During these quality years, we have seen a sharp and a rapid inclination towards the use of the mobile apps. We have used various approaches in developing the apps successfully as per the client’s requirements.

  • Accessible at all times

We spend most of our time on mobile phones. The use of the mobile phones is not limited; it has crossed the boundaries beyond our imagination. The task which we thought that the mobile should perform is performed in just one click. But still there are only a handful of apps that have 100% usage but it doesn’t change the fact that user will scan, look, and search the app store for different apps.

For e.g. Starbucks, they have built an app which offers a built-in rewards system to earn free drinks. Another disruptive mobile commerce example is Uber which connects riders to drivers, retooling urban transportation at much lower rates. No doubt that both the services are different but their motto to expand business and earn much client satisfaction is fulfilled with an easy approach – Mobile Apps.

  • Creates a marketing channel

Apps come along wearing different hats – general information, purchasing, advanced search, news feeds, notifications, messaging, and much more. The greatest advantage of having a mobile app is that every information that you’d like to provide to your customers – sales, promotions, services, and solutions – is done at their fingertips. Push notifications allow you to get even closer as you have a direct contact with them and can easily invite and remind customers about your services and products.

  • Healthy customer engagement and Revenue

Improved customer service is one of the reasons why small and medium sized businesses are building apps. Apps connect your trusted and long-term customers and open up a true medium of communication. You can reward your customers with coupons, schemes, discounts, and some loyalty programs keeping them intact with the apps.

You can open new revenue channels and monetize your apps with the in-app advertisements or by attaching the price tags to the app or come up with a paid feature.

  • Get priceless customer insights

The priceless benefit of having an app is that you can identify the most hopeful and rising regions, customer needs, demographic segments, and performance of your app. All this information can be useful in developing new products, identifying new business opportunities, and product enhancements to meet the customer demands.

Now, you might think after gaining the knowledge about the usefulness of Apps in the business world, how much expense one bears to boost his / her business. To be frank, it totally depends on your demands; how and what you want to achieve. Regardless, of the budget, we ensure to deliver the best mobile solution that suits your business with a high ROI.

You might have a question how is app beneficial or what can an app do for my business. Here are a few Apps that we have successfully accomplished which might help you answer your question:

  • Ryda App – We have developed Taxi / Cab App to provide expeditious and efficient transportation experience to its customers all over South Africa.
  • Swap Once App – We have developed a Digital Business Card App through which people can design their own business cards and exchange with other business holders to expand their network. To get more information, please visit the Whitepaper – SwapOnce – Digital Business Card System.
  • Shred Chaser App – We have developed Social Networking App for Sports lovers who loves snowboarding, skiing, skateboarding, surfing, wake or kiteboarding to boxing and beyond.

Working with many bespoke firms to meet client’s requirements, we simply don’t just deliver ‘out-of-the-box-solution’ but through our tailored team, you and your business can walk a long way out with the app that is your own.

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Why Should You Hire The Best Mobile App Development Company in 2016?

Why Should You Hire The Best Mobile App Development Company in 2016?

The world of mobility has transformed the way we live. Smartphones and applications have become the fundamental necessities of life. Due to this, it is extremely crucial for businesses to develop a mobile app to prosper. Technology has weaved together our social as well as professional lives; in particular the mobile strategy. More and more businesses are focusing on mobile apps compared to the website, as apps prove to be more useful making their life as easy as pie. Mobile applications are fostering businesses to improve their work productivity and efficiency by enhancing user experience (UX), propel sales, bring in higher revenue, pump up profit and increase ROI.

Now when business owners understand the importance of mobile apps, they should also understand that a cutting-edge mobile app needs expert developers to build it. Hence, you are advised to hire a leading Mobile App Development Company in India that offers custom Android and iOS mobile app development services. As in India, there is a vast community of iOS and Android developers, well-versed with the ins and outs of the mobility industry. Moreover, these days you will find thousands of firms engaged in mobile app development in India. Hence, it is quite imperative to research well and select the best possible company that can meet your requirement and financial budget.

5 significant advantages of hiring the right mobile application development company in 2016.

Hire Mobile App Development Company in 2016

Qualitative end product: The professional mobile app developers working with the leading company are highly qualified and talented with great expertise in their domain. So, if you get your app developed from them, you will undoubtedly get quality work, which will eventually result into an amazing app for your business, which will ask for almost no or low maintenance and extracts more value out of it.

Ease & speediness: The mobile app developers working with such agencies have tremendous experience of building high-performance applications. Thus, they possess a certain level of proficiency as well as swiftness in developing mobile apps, which will help you receive your app within the predefined timeframe.

Support: One of the remarkable benefits of hiring a reputed and reliable company, is that you will get post development services, support and maintenance no matter when so that you don’t get stuck anywhere, and your work seamlessly continues.

Saves Time: As a business owner, you may have several responsibilities and work to concentrate on. So, if you spend your time in developing a mobile app on your own, it will ultimately waste your precious time as the application is anyhow not going to match the level of professionals. Hence, instead of using your time in developing a mobile app for your business, you can invest that time in augmenting your business and plan out some practical strategies that bolster you to stay ahead of your competitors.

Tools and technology: A business owner might not be familiar with the latest tools and techniques used to build mobile apps. On the other hand, the professional mobile application developers working with a leading company must possess a thorough knowledge of all the latest tools and technologies to make use of it while developing apps for their clients. Here hiring Mobile App Development Company will help you develop advanced apps using the proven methodologies that deliver the best output.

To wrap up

Therefore, if you are planning to develop a business mobile app, you are made aware of all the significant benefits and questions to ask before you decide to select the right mobile application development company in India. So, make a wise decision by keeping these advantages in mind so as to get an excellent mobile app for your business success.

7 Essential Features That Makes Your Mobile App Successful

7 Essential Features That Makes Your Mobile App Successful

Mobile is the latest leverage for small businesses and big corporate companies. Yet, instead of just creating a mobile-friendly version of a website or just adding a cutting-edge eCommerce capability to the mobile users’ experience for namesake, now more and more entrepreneurs’ are prudently digging the market by developing an innovative smartphone application.

However, it is not that easy to stay ahead in the ever increasing and augmenting mobile application vista. The app you build should be impeccable in order to earn high ROI and make it a success story. A lot of acclaimed mobile app development companies in India and marketers know that there are a lot of components which you should be adding to build a highly successful app.

7 Crucial Components To Incorporate While Developing Your Mobile App

Features to make Mobile App Successful

  • IOS and Android operating system                                               

Your application must be functional on both the platforms – Android and iOS. Both the platforms are widely used, so, in order to grab the attention of your target customers, the application should be designed and meticulously tested on each platform. If you are planning to build a custom mobile app compatible on both the OS, consider to go for Mobile app development in India. This is because India has a huge community of mobile app developers for both Android and iOS. Also, the development cost in India would be 50% less compared to any other place in the world.

  • Security

Security is one of the most important aspects to keep in mind while developing a powerful mobile app. You have to reassure your customers that their personal information will remain safe and will not be leaked. And to guarantee this to customers, you will have to integrate some tools that provide optimum safety.

  • Quicker loading of web pages

If the pages of the applications keep the users’ waiting for long, they might get irked and not download your app. Thus, the pages should appear on screens in the least time possible. Choose to hire a mobile app developer from a leading Mobile app Development Company in India to rectify slow loading of pages if you are unable to resolve it at your end.

  • Intelligent filters for search

Consider making an intuitive system of search and filters to make your customer’s search more precise. With the help of the search bars, you will be able to direct your customers to the page that they are searching for.

  • Integrate feedback system

It is also quite important to have some way for users to provide their feedback on your app. Whether it is just a button or a link to open an email that does not make any difference; the significant part is that your users get a quick way to report bugs, and provide recommendations or criticisms. And, the good news is that users will appreciate knowing that you are welcoming their feedback and that their input can improve the quality of your app.

  • Capabilities of working offline

Your mobile application should also work in the offline mode. No doubt, it is good to keep a few features for online mode. But, certain fundamental features must work in offline mode as well, so that users can use the app even if the signals are poor.

  • Easy to use

It is extremely necessary to keep the application user-friendly. This is why user interface is an influential feature of a mobile application. If your customers find it difficult to explore things, to navigate and to reach out other categories in your app, they will straight away shift to another application. All the sections of the app should be effortlessly accessible. Whatsoever the functionality it is the simpler it is delivered, the more it will be used.

In Conclusion

Remember, your mobile app must catch the eye in the competition and should be rich in feature to satisfy the demands of modern users’. Add the above-mentioned features in your mobile application and let it top the Android and iOS app store charts.


7 SEO Trends To Expect In 2016

7 SEO Trends To Expect In 2016

As you may already know that 2015 has been a sensational year for the SEO industry. The highly influential Mobilegeddon update, which penalizes the websites that are not responsive and mobile-friendly, the powerful new local three-pack which was a fairly broad facelift for the local ranking, the new quality algorithm for content was a game-changer and many such small and big updates from Google kept the business in the lap of gods. On top it, we also saw new digital technologies and new-fangled mobile devices fostering the future of search keeping in mind the user behavior. Now everyone is waiting for the year 2016, that the upcoming year should provide some substantial shifts in the search.

7 Search Engine Optimization Trends That Are Anticipated In The Year 2016

seo-trends for 2016

  • Mobile Optimization Will Be Highly Essential:

The desktop was a standard form of search, with mobile users increasing in numbers day by day. Earlier this year, mobile searches exceeded desktop searches for the first time, and along with Mobilegeddon, Google declared to the world that mobile and desktop traffic were on relative equivalence. In the next five years, the desktop usage will fade into obscurity with mobile traffic increasing far more. Already, Google is claiming that a desktop-specific site is no more necessary, and their change to a local three-pack reveals their promise to a “mobile” experience across all types of devices. Now and into 2016, the improvement in Google’s rankings will focus on delivering websites that have a responsive design and are quick.

  • Visual Content Will Be Most Sought-After:

Visual content will demand a lot of attention and is going to be important for your SEO strategy for the year 2016. A few new technologies and the persistence of years-long trends will shift, and video will outperform written content in terms of engagement, exposure, effectiveness, and ROI. You can also boost your website traffic with other visual content such as images and infographics that you optimize really well. These elements are going to hold visitors on your website for longer unless they also rank well in Google, so do not forget to optimize those images. Google’s always worked with a goal to cater its end-users and as Google SEO search continues to change its search patterns, you also got to modify certain things in what you are doing so that you can be accessible to the search engine.

  • Page Speed – A Decisive Factor

Page speed has been one of the important ranking factors in 2015, and will be more important in 2016. It not only helps in providing a better user experience, but also helps in better page indexing by Google. Don’t overlook or delay your page optimization for tomorrow. If you are not able to fix this issue yourself, it is always advisable to hire SEO Company for search engine optimization services in India. Since there is a vast community of SEO experts in India who will can resolve web page speed issue and more at a competitive price.

Take a glimpse of these eye-opening stats:

  • 1 second in loading time decreases conversion by 7%
  • 40% of your visitors will never return a site if loading takes more than 3 seconds
  • Most of the visitors expect a site to load in 2 seconds or less
  • Social Media Content Will Be Easily Indexed By Google

Google has accepted for years the significance of social media as an indicator of social trends and influential websites providing valuable, shared content. It is likely visible in Google’s search results citations from Twitter and Facebook. In 2016, more social platforms will become more comprehensively listed and social posts will become more noticeable, successively, beclouding the thread between web pages and social media.

  • Deep links in Mobile Apps Are Necessary

App indexing is no new wonder and now as we have observed a shift of users to mobile devices google is expecting the overhauling of traditional web pages by various Apps and you can take benefit of it. From this year onwards, deep links in the app will have more implication and weightage. And the influence of app optimization will also elevate which indicates that whether you are a medium-sized business you should have an app. And if you do not have a business mobile app, it’s time to get it built now. Just in case, you don’t find it as a workable option, at least, try to get your business listed across as many apps as possible. A lot of search engine Optimization Company in India has understood its significance and have started considering deep links in Mobile Apps earnestly.

  • Mobile Apps Will Likely Play a Greater Role in Rankings

As you know Google has been indexing mobile apps for years. The reason is evident – the rising use of mobile devices still continues, and so the use of mobile apps will also upsurge. Google, thus, considers apps more momentous for the information it provides. So, you should consider developing mobile apps for you to become more imperative within Google’s search results.

  • Local Search Will Give More Specific Local Results

As specified above, the usage of mobile phones for search, particularly local search results, has been gradually on the rise and now beats desktop search volume. In response to the great number of mobile searches for local results, like “Mexican restaurants near me” or “Nearest car wash,” Google will keep focusing efforts on bringing accurate, meaningful outcomes based on the user’s particular location. Instead of giving results that are just city related. Thus, local results will be refined even more to display more pertinent local neighborhood and street results.

Hence, here are a few 2016 SEO predictions. It’s hard to say which of these trends will become more influential and which of them will melt away faster. But one thing is unquestionable. More heart-stopping moments will come in the world of SEO. So, cheers to more sensational SEO strategies and techniques!

The Top Digital Marketing Trends to Prioritize in 2016

The Top Digital Marketing Trends to Prioritize in 2016

Digital Marketing has become the new game since the time the social web has come into the picture. Brands are always seeking neoteric ways to boost web presence, which is why the demand for extensive digital marketing strategies is elevating among business entrepreneurs. Although to maintain pace with online changes one must do more than what they are already executing, it means you need to stay ahead of the current game too. Keeping an eagle’s eye on the emerging trends is one of the best approaches to making your marketing campaign successful and your business brand on the pinnacle.

Soon 2016 will be here with Digital marketing changes as the internet is dynamically changing the way of sharing information. As e-marketers, we experience new tools, techniques, platforms and technologies every year. Change is not always good, but we need to pursue the latest internet marketing trends of 2016 that will foster in modeling our marketing landscape for the year.

2016 Digital Marketing Trends You Should Not Mis

Digital Marketing Trends 2016

Mobile App Development Is Compulsory:

As all of us can already see that apps have started appearing in mobile searches, and Google’s ongoing search complexity will see apps bringing in significant visibility advantages for owners in 2016. Soon in coming future, it would be wise to start looking for dedicated apps to swap mobile-optimized sites. An app supports just as a mobile site, although in a more intuitive and user-friendly manner. Looking at a few renowned sites, such as Amazon and EBay, you’ll understand that opting for a dedicated mobile application is already espoused as a standard. Till now it was mobile and responsive websites, along with mobile targeted campaigns, soon you will see mobile apps in the limelight. Thus, before it’s too late contact a renowned mobile application development company can help you with a custom app suiting your business needs.

Interactive Content:

If “content” is the lyrics for digital marketing, then “engagement” is the music. Each year content marketing has a big list of online marketing trends and same will be seen this year. Natural and appropriate content is going to make more organic reach than before. It’s the time to spread your story via website content, social media, and blogs. Do not forget that customers love it when they can relate themselves to your content, so put your legs in their shoes and then strategize. The fundamental to creating a long-lasting impression now depends on the content that absorbs, and interactive content has become a crucial tactic in that combat. A few fantastic ways to entertain the audience and encourage social sharing is by using tools such as animated presentations or real-time polls. Going ahead, you can expect to see less traditional press releases or blog posts and more interactive diagrams and quizzes.

Up-to-the-minute & niche social platforms:

Remember that Social Media should be part of every digital marketing budget in 2016. It has to connect with all the other mediums of marketing, counting your website and email campaigns. As already known, there is an enormous audience to reach on each social platform, and if your business isn’t extracting the benefits of that, then you are losing the edge. Social Media has a plethora of new capabilities for targeting the right audience, increasing clicks to a website and creating, on the whole, brand awareness. Moreover, following social media tips from various experts would also help you know about new ways to Enhance Your SMM.

Predictive Analytics:

Digital marketers are now discovering compelling ways to utilize all the data they gather from day to day engagement. By making use of data to present trends and patterns, e-marketers are can create campaigns based on the practical outcome, which is also known as predictive analytics. This states that marketers are now able to use data to involve with prospects in a manner that’s relevant from the individual point of view. That means less risk and high reward. Anticipate to see brands capitalize more into their digital marketing campaigns as their prime strategy going forward.

Great Customer Experience:

In the current times, the marketing crew should be working in small chunks rather than the whole as it will help them mix the essence of satisfaction of customers. All types of advertising must come together with the key goal being of offering a seamless experience in the entire sales cycle as well as customer service. Marketers will start using unified tools that can track the client’s footprints and give marketers the facility to engage with their consumer online. It is inevitable to keep in mind that you don’t have to blast the consumer with information. Rather make it easy to measure sentimentality and loyalty, and match the behavior with personalized outreach according to the consumer’s wants and demands.

Video is Vital:

The video has become universal, and it’s the easiest means to engage with thousands. Just to prove Facebook offers live streaming, other platforms such as Snapchat, Periscope, and YouTube are on the upsurge now more than before. Millennials choose to watch video on these platforms more instead of television. Also, 71% companies are increasing their video marketing budget to engage more customers. Thus, it’s time to pick up video to the next level and enable video streaming to be at the apex of your digital marketing plan for the year 2016.

To Conclude

Do not forget to include these digital marketing trends that are expected to be crucial in the coming year 2016. Which trends have you adopted? If you are unable to prepare and implement effective marketing activities. Get in touch with a leading internet marketing company for help.

7 Mobile App Development Trends To Watch In 2016

7 Mobile App Development Trends To Watch In 2016

During the previous year, the mobile apps industry has watched a few rapid innovations. Gartner Analysts predict that 40% of application leaders will spend more time arranging for mobile app development than they will be delivering actual mobile apps. Nowadays, whether it’s about ordering food, learning, shopping, saving money, hiring a cab or any other social networking activity, it is all carried out via mobile applications.  Thus, it would not be wrong to say that mobile technology is evolving at supersonic speed, and the apps have become an integral part of the entire digital ecosystem.

Take a glance at the mobile app development trends for 2016


  • Rapid Mobile Development Will Ramp Up:

Companies are going through a hard phase in matching the pace with the increasing demand for mobile apps. With these radical demands, businesses are competing to release their services and products faster than their competitors. The key objective for mobile app developers would be to decrease the duration of the development process and to reduce the time gap that is from conceptualization to launch. You can expect to see cutting-edge rapid mobile app development tools as well as frameworks in the market.

In fact, a lot of companies are anticipating to introduce solutions that can serve their consumer’s requirement of launching their app rapidly. Such solutions for mobile development are devised with an idea of providing consistent value to the customers at each stage while developing their app using the key mechanisms including rapid launches and easy reach to the market. Although for rapid mobile application development to reach your business goal faster, you must hire mobile app developers.

  • Cloud- Driven App Will Steal the Show:

Thriving cloud technology is predicted to play a significant role in the mobile app development uprising. There has been an ascendant in the usage of mobile devices that tends to make app developers more focused towards the ability to incorporate and synchronize apps developed for more than one device. The cloud approach will foster developers to develop functionality that would be easy to use on diverse mobile devices with similar data as well as features.

Also, various companies are working on cloud-based app development platforms. Developers are facilitated with complete tool chains for creating an app, continuous integration, testing until their app submission to the app stores. This leads to a rapid development lifecycle without the need of thorough technical knowledge of those essential activities.

  • Apps Security Must Come First:

There have been a lot of reports indicating concerns of users in context to hacking and to the Gartner’s prediction, 75% of mobile applications would not be able to pass out even the critical security tests. Hackers will keep continuing the tendency of misusing identified security gaps in mobile applications for getting confidential and sensitive information. So, security will still be a huge challenge in mobile applications. Therefore, it has become a critical need of the time that developers take the security problems such as unintended leakage of data, broken cryptography, insecure data storage, etc. in all seriousness.

  • Mobile Banking, Payments, and M-Commerce Will Be A Necessity:

Did you know that transferring money or buying things via a mobile phone is becoming a common thing just as using debit or credit cards?  According to the recent surveys, 19% of commercial sales are coming from either a Tablet or Smartphone. Forecasters say this trend will undoubtedly continue as more and more consumers are adopting m-commerce solutions. So it’s recommended that developers build mobile apps that process the financial transaction without the requirement of cash or any other physical cards.

  • User Experience through App Analytics Will Be In The Spotlight:

User experience is leading technology in the future. As the use of tablets, and smartphones is snowballing day by day, app user experience is becoming more important than ever. It seems to be highly challenging when in-app purchases and advertisements need balanced effort. Here, data analytics will be a prime factor helping app developers to bring enhancement to the user experience. So, it would just not be judicious to separate the great mobile application development from analytics. Modern businesses demand direct insight into real-time data that helps them with their customer’s decision-making process and behaviour. In fact, the app analytics results in efficient business processes and improved user experience.

  • Enterprise Apps Will Take The Centre Stage:

As per the IDC’s predictions, 35% of big enterprises will make use of mobile application development platforms for developing and deploying mobile apps. Due to which there can be an increase in enterprise app stores that includes internal app ratings, letting companies get rid of apps that are not in use and save an enormous amount of expenses. Several enterprise app stores assimilate with favourite stores that result in a comprehensive approach. Hence, app developers will get an excellent opportunity to work on applications for the increasingly mobile enterprise market.

  • Mobile Gaming To Hit It High:

In recent years, there has been a steady movement witnessed in mobile games towards multi-player-gaming. With the upsurge of such games, integration of social media within games will also turn out to be more important than before. Moreover, mobile games will gradually be more driven by cloud technology for synchronization between separate devices playing the same game or to coordinate between different users participating in the similar game.

To Conclude:

By this time, some of these mobile app development trends have started gaining momentum bit by bit and are going to entice the attentiveness of the app developers and mobile app development companies in 2016. Certainly they are going to make noteworthy marks. It is the right time for all of us to brace ourselves and create a seamless mobile experience for our users. Are you all set to try these trends? Share your viewpoints with us.