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7 SEO Trends To Expect In 2016

7 SEO Trends To Expect In 2016

As you may already know that 2015 has been a sensational year for the SEO industry. The highly influential Mobilegeddon update, which penalizes the websites that are not responsive and mobile-friendly, the powerful new local three-pack which was a fairly broad facelift for the local ranking, the new quality algorithm for content was a game-changer and many such small and big updates from Google kept the business in the lap of gods. On top it, we also saw new digital technologies and new-fangled mobile devices fostering the future of search keeping in mind the user behavior. Now everyone is waiting for the year 2016, that the upcoming year should provide some substantial shifts in the search.

7 Search Engine Optimization Trends That Are Anticipated In The Year 2016

seo-trends for 2016

  • Mobile Optimization Will Be Highly Essential:

The desktop was a standard form of search, with mobile users increasing in numbers day by day. Earlier this year, mobile searches exceeded desktop searches for the first time, and along with Mobilegeddon, Google declared to the world that mobile and desktop traffic were on relative equivalence. In the next five years, the desktop usage will fade into obscurity with mobile traffic increasing far more. Already, Google is claiming that a desktop-specific site is no more necessary, and their change to a local three-pack reveals their promise to a “mobile” experience across all types of devices. Now and into 2016, the improvement in Google’s rankings will focus on delivering websites that have a responsive design and are quick.

  • Visual Content Will Be Most Sought-After:

Visual content will demand a lot of attention and is going to be important for your SEO strategy for the year 2016. A few new technologies and the persistence of years-long trends will shift, and video will outperform written content in terms of engagement, exposure, effectiveness, and ROI. You can also boost your website traffic with other visual content such as images and infographics that you optimize really well. These elements are going to hold visitors on your website for longer unless they also rank well in Google, so do not forget to optimize those images. Google’s always worked with a goal to cater its end-users and as Google SEO search continues to change its search patterns, you also got to modify certain things in what you are doing so that you can be accessible to the search engine.

  • Page Speed – A Decisive Factor

Page speed has been one of the important ranking factors in 2015, and will be more important in 2016. It not only helps in providing a better user experience, but also helps in better page indexing by Google. Don’t overlook or delay your page optimization for tomorrow. If you are not able to fix this issue yourself, it is always advisable to hire SEO Company for search engine optimization services in India. Since there is a vast community of SEO experts in India who will can resolve web page speed issue and more at a competitive price.

Take a glimpse of these eye-opening stats:

  • 1 second in loading time decreases conversion by 7%
  • 40% of your visitors will never return a site if loading takes more than 3 seconds
  • Most of the visitors expect a site to load in 2 seconds or less
  • Social Media Content Will Be Easily Indexed By Google

Google has accepted for years the significance of social media as an indicator of social trends and influential websites providing valuable, shared content. It is likely visible in Google’s search results citations from Twitter and Facebook. In 2016, more social platforms will become more comprehensively listed and social posts will become more noticeable, successively, beclouding the thread between web pages and social media.

  • Deep links in Mobile Apps Are Necessary

App indexing is no new wonder and now as we have observed a shift of users to mobile devices google is expecting the overhauling of traditional web pages by various Apps and you can take benefit of it. From this year onwards, deep links in the app will have more implication and weightage. And the influence of app optimization will also elevate which indicates that whether you are a medium-sized business you should have an app. And if you do not have a business mobile app, it’s time to get it built now. Just in case, you don’t find it as a workable option, at least, try to get your business listed across as many apps as possible. A lot of search engine Optimization Company in India has understood its significance and have started considering deep links in Mobile Apps earnestly.

  • Mobile Apps Will Likely Play a Greater Role in Rankings

As you know Google has been indexing mobile apps for years. The reason is evident – the rising use of mobile devices still continues, and so the use of mobile apps will also upsurge. Google, thus, considers apps more momentous for the information it provides. So, you should consider developing mobile apps for you to become more imperative within Google’s search results.

  • Local Search Will Give More Specific Local Results

As specified above, the usage of mobile phones for search, particularly local search results, has been gradually on the rise and now beats desktop search volume. In response to the great number of mobile searches for local results, like “Mexican restaurants near me” or “Nearest car wash,” Google will keep focusing efforts on bringing accurate, meaningful outcomes based on the user’s particular location. Instead of giving results that are just city related. Thus, local results will be refined even more to display more pertinent local neighborhood and street results.

Hence, here are a few 2016 SEO predictions. It’s hard to say which of these trends will become more influential and which of them will melt away faster. But one thing is unquestionable. More heart-stopping moments will come in the world of SEO. So, cheers to more sensational SEO strategies and techniques!

The Top Digital Marketing Trends to Prioritize in 2016

The Top Digital Marketing Trends to Prioritize in 2016

Digital Marketing has become the new game since the time the social web has come into the picture. Brands are always seeking neoteric ways to boost web presence, which is why the demand for extensive digital marketing strategies is elevating among business entrepreneurs. Although to maintain pace with online changes one must do more than what they are already executing, it means you need to stay ahead of the current game too. Keeping an eagle’s eye on the emerging trends is one of the best approaches to making your marketing campaign successful and your business brand on the pinnacle.

Soon 2016 will be here with Digital marketing changes as the internet is dynamically changing the way of sharing information. As e-marketers, we experience new tools, techniques, platforms and technologies every year. Change is not always good, but we need to pursue the latest internet marketing trends of 2016 that will foster in modeling our marketing landscape for the year.

2016 Digital Marketing Trends You Should Not Mis

Digital Marketing Trends 2016

Mobile App Development Is Compulsory:

As all of us can already see that apps have started appearing in mobile searches, and Google’s ongoing search complexity will see apps bringing in significant visibility advantages for owners in 2016. Soon in coming future, it would be wise to start looking for dedicated apps to swap mobile-optimized sites. An app supports just as a mobile site, although in a more intuitive and user-friendly manner. Looking at a few renowned sites, such as Amazon and EBay, you’ll understand that opting for a dedicated mobile application is already espoused as a standard. Till now it was mobile and responsive websites, along with mobile targeted campaigns, soon you will see mobile apps in the limelight. Thus, before it’s too late contact a renowned mobile application development company can help you with a custom app suiting your business needs.

Interactive Content:

If “content” is the lyrics for digital marketing, then “engagement” is the music. Each year content marketing has a big list of online marketing trends and same will be seen this year. Natural and appropriate content is going to make more organic reach than before. It’s the time to spread your story via website content, social media, and blogs. Do not forget that customers love it when they can relate themselves to your content, so put your legs in their shoes and then strategize. The fundamental to creating a long-lasting impression now depends on the content that absorbs, and interactive content has become a crucial tactic in that combat. A few fantastic ways to entertain the audience and encourage social sharing is by using tools such as animated presentations or real-time polls. Going ahead, you can expect to see less traditional press releases or blog posts and more interactive diagrams and quizzes.

Up-to-the-minute & niche social platforms:

Remember that Social Media should be part of every digital marketing budget in 2016. It has to connect with all the other mediums of marketing, counting your website and email campaigns. As already known, there is an enormous audience to reach on each social platform, and if your business isn’t extracting the benefits of that, then you are losing the edge. Social Media has a plethora of new capabilities for targeting the right audience, increasing clicks to a website and creating, on the whole, brand awareness. Moreover, following social media tips from various experts would also help you know about new ways to Enhance Your SMM.

Predictive Analytics:

Digital marketers are now discovering compelling ways to utilize all the data they gather from day to day engagement. By making use of data to present trends and patterns, e-marketers are can create campaigns based on the practical outcome, which is also known as predictive analytics. This states that marketers are now able to use data to involve with prospects in a manner that’s relevant from the individual point of view. That means less risk and high reward. Anticipate to see brands capitalize more into their digital marketing campaigns as their prime strategy going forward.

Great Customer Experience:

In the current times, the marketing crew should be working in small chunks rather than the whole as it will help them mix the essence of satisfaction of customers. All types of advertising must come together with the key goal being of offering a seamless experience in the entire sales cycle as well as customer service. Marketers will start using unified tools that can track the client’s footprints and give marketers the facility to engage with their consumer online. It is inevitable to keep in mind that you don’t have to blast the consumer with information. Rather make it easy to measure sentimentality and loyalty, and match the behavior with personalized outreach according to the consumer’s wants and demands.

Video is Vital:

The video has become universal, and it’s the easiest means to engage with thousands. Just to prove Facebook offers live streaming, other platforms such as Snapchat, Periscope, and YouTube are on the upsurge now more than before. Millennials choose to watch video on these platforms more instead of television. Also, 71% companies are increasing their video marketing budget to engage more customers. Thus, it’s time to pick up video to the next level and enable video streaming to be at the apex of your digital marketing plan for the year 2016.

To Conclude

Do not forget to include these digital marketing trends that are expected to be crucial in the coming year 2016. Which trends have you adopted? If you are unable to prepare and implement effective marketing activities. Get in touch with a leading internet marketing company for help.