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Tips to keep in mind while getting your business website redesigned

Tips to keep in mind while getting your business website redesigned

Promoting your products and/or services as well as keeping your customers informed about your business in a proper way is impossible without a website. However, just having a domain address that does not help the web visitors is a strict no-no. You do have to focus on your website and build it up painstakingly by employing all the tricks of the trade. Only then will the website traffic pick up and you can be hopeful of converting a healthy percentage of the visitors into loyal customers.

Tips to keep in mind while redesigning website

Keeping the information updated from time to time is an essential factor once you want your business to profit via the website traffic. Remember that the visitors will not click on the URL of your site, if you fail to inform them of every move that you make especially when it is about the prices, and products or discounts. An ordinary updation of the site may not always suffice though particularly when you have neglected to keep your site up to date. The only option that you now have is to redeem the website by making it profitable once again. Do get in touch with professionals and you are sure to be told to go for a complete overhaul of your site i.e. redesigning website from scratch.

Do keep your business interests in mind before starting on the redesign. You have to ask yourself the following before you replace the existing website with a better one.

  • Are you keen on a completely new look because your business has ceased to be profitable online?
  • Are the leads that you are currently getting from website visitors not up to the mark?
  • Were you hoping to achieve a better conversion rate when you first had the website designed?

Your website does indeed deserve a redesign, if you have answered all the questions above with a ‘yes.’ Just under performance is not the sole reason for opting for a complete revamp though. You would be justified in redesigning your website when you want to enter into new markets both nationally as well as internationally. Your business has progressed by leaps and bounds and you suddenly find that the existing website is not getting you enough visibility on the Internet.

Do not forget to make your website redesigned in a way that it adapts to the requirements of the present generation. You do have to make your site responsive for viewing on laptops, desktops, iPads, and mobile phones too. This will certainly help you in covering your target viewers.

It makes sense to some solid research on the price of getting your website redesigned. It always helps to have a realistic budget plan when it comes to investment or marketing plans and a newly designed improved website is definitely an investment that can turn out to be profitable within a few months. Do not fail to request for a sample from the website designer company that you are thinking of utilizing. The old theory of WYSIWYG works here as well.

It might also help to participate actively by reminding your designers of your business goals. Your new website design is sure to work in your favor once you bring in your passion and work experience to the table while joining the designers in getting your new look website up before long.

5 Big Web Design Mistakes To Avoid In 2016

5 Big Web Design Mistakes To Avoid In 2016

To build a website is not an easy task and the actual challenge lies in making it highly functioning. One of the most important things each and every web designer must bear in mind is that they aren’t creating sites for themselves it is the end-user who has to ultimately use & rate the product. Most of the web designers give importance to creativity instead of usability and practicality a website must have. So, know about a few frequently made web designing errors and avoid such goof-ups when next time you are developing your website and put your best foot forward online. Otherwise, website designing and development company are always there to assist you.

Let’s take a look at 5 most common web design blunders a lot of online businesses commonly make.

web design mistakes

Forgetting Mobile-Friendliness:

Your site must be first optimized for mobile viewing as it is now a necessity for more than half of the global web usage which takes place on mobile devices. Mobile browsing experience is very different from full-screen browsing experience and you would definitely want your audience to get the best user experience on both. It is not necessary that if you design a website that looks great on mobile and desktop devices would be expensive for sure. Most web designers these days understand that how vital mobile devices have become and so they provide responsive web design services customarily.

Unclear Navigation:

Simplicity is the real key when it comes to the navigation of a website. Remember, usability is the most crucial factor contributing greatly to the success of a website. If the browsers do not find what they are looking for in 3 clicks they may leave and they can’t be blamed for it too. Generally, you will find menus at the top of the web page and the reason is that it works. Even studies reveal that the users first horizontally read, along the top of the page. Thus, it is sensible to have a navigational bar at the top of the page with an easy structure that displays having prime pages prominently visible and sub-category pages below that.

Excessive Information:

Whether you agree or not the majority of the browsers feel lazy to go through the online information thoroughly. A user will not read unless the information is too important, yet they will only scan through information and pull out points of interest on a web page. Regrettably, a huge number of online businesses are so much engrossed telling their long story and communicating their message that they forget the importance of presenting the information in an appropriate manner. Remember, while you are displaying content on a web page, less work more.

Trying To Be Distinguished

There are certain guidelines web designers should adhere to; they are well-tried, and they even work. To elaborate, when a visitor clicks on the company logo it should take back to the homepage. There are no chapter and verse, but yes, it should. Similarly, once a link is clicked, it should change the color as it shows browsers where they have already been. And, the contact information should also be precisely displayed on a ‘contact’ page as it makes it easy to locate details and contact if need be. Even, ‘About Us’ pages are imperative because people before contacting have an instinctive interest in knowing the other person.

Showing off

It is very common practice to see online startups bragging, trying to stand out and make their mark in the marketplace, and theoretically, that’s fine. The problem begins when that attempt is evident in their website design. Anything too much is not good, just as a lot of diverse design elements, striking colors and fonts is not said to be a good design. This is why the minimalist design that has lots of breathing space creates a good first impression, presenting more in less. Hence, it is suggested not to use more than two or three colors and font styles on every page to avoid confusing consumers.

To conclude

Keeping it simple is the main thing in web designing industry. It would be user-friendly, if simple. On the whole, great websites believe in keeping it simple and usable.

8 Web Design Trends Prediction for 2016 and Beyond

8 Web Design Trends Prediction for 2016 and Beyond

We live in a dynamic digital world where web trends are continually changing. A lot of trends that were media speak a few years ago have now become unfashionable whereas some trends such as scrolling and responsive web design is still ruling the limelight. Leading us to 2016 the year 2015 is gradually coming to close indicating new movements in web designing technology that are more focused on User Experience (UX) and customization.

So, what will be the web design trends in the forthcoming months? Which style will become more famous and which modern techniques will emerge?

Here are the top 8 web design trends we foresee in 2016:

Web Design trends 2016


  • More Use of Mobile Optimization and Responsive Web Design

With rising mobile espousal and increasing use of multiple screens, providing a smooth experience for the user, regardless of the device they use will top the priority list. Responsive design is the mainstay of modern web design and will carry on to be so for a long time. If a website doesn’t clear Google’s mobile-friendly test, it will miss out in Google search rankings, which will poorly affect website traffic, sales, and lead generation.

  • UX Design will Take Over in 2016

These days tech startups would not blindly start a developing a mobile or web app without a User Experience (UX) designer; people nowadays are quite prudent to understand the missing ingredient of the tasteless product. First of all UX designers will pursue the Agile or Lean UX Process as per the requirement of App and then prepare a strategy where apps will hit the launch pad. So, UX Designer, UI Designer, App Developer, Content Strategist, Marketing Guy, all of them have equal contribution to developing a successful app. In 2016, the App makers or UX designers will invest more into Usability testing and creating Usability tools. Big giants such as Google & Facebook have already started building Usability tools, which you can make use of in 2016.

  • High Adoption of Flat Design

Flat designs have been in the designing world for long now. This Design is attuned to many other Web Design Trends such as RWD and material design and in fact, Flat Design involves minimalism. To elaborate, Flat Design is a look that uncovers all the frills and fluff bringing out a clear-cut layout with a distinct page structure; that is mobile-friendly too. Few renowned brands using this design are Microsoft, Apple, and Google. It is anticipated that Flat Design is going to look totally new in the future, but it’s not going obsolete and will be with us in some or the other form.

  • Usage of Very Big Typography

In the year 2015, typography was very crucial in a lot of site designs, and it seems to remain the same in the future time too. In 2016, you will come across
larger typography and headings used websites. So the big titles and typography are getting even more prominent, giving out a clear visual statement. Therefore, Large typography as a way to enrich the visual hierarchy of the page is likely going to be important in 2016  by ensuring users read the big typos on landing page first, and that’s grabs the eyeballs about the brand.

  • UI Animation is Going to be the Next Smash Hit

This year undeniably we saw more animated GIFs, video bgs, and simple icon animation. In any way, best of all we are finding a more UI and connection driven evolution. Whether it’s a transition from CSS or changes to JS Libraries, devices like GreenSock is facilitating the universe of the post with Flash activity growing quickly. You will see both progressing fast the UI animation and necessary tools in a year from now.

  • Card Design Gets On

You can see cards are all over on the web because they present information in bite-sized pieces seamless for scanning. Each card signifies one unified concept. Since they act as “content containers”, their rectangular four-sided shape makes them perfect for re-arranging on diverse device breakpoints.  In 2016, you will see more and more brands using card design, in an expanding variety of spots. Whether it’s a versatile web portfolio, Google’s new visual Promotions tab or Mail chimp’s Social Cards highlight all of them also uses cards to enrich significantly in promoting email.

  • Longer Scrolls

Off late have you been scrolling web pages a lot!  Like RWD that is designed for mobile users, there are some websites based on similar principle where you have to scroll on and on to search for what you want. The Web Designers are also increasing the use of this trend to shape and fit all the content into a single model. For example, the sites with lots of user-generated content embrace this trend mostly. The reason behind it is the intuitiveness of this style. With an interactive experience, this consequently enhances the UX. And, most of all, it fosters in speeding up the page, which is very crucial for websites.

  • Storytelling and Interaction Matters!

Interactive storytelling when done cleverly can more effectually convert users than any amount of SEO, compelling call-to-actions or visual elements can do otherwise. When the plot and the climax are undoubtedly laid out in an attractive way, and the story is worth clutching onto, users are more often influenced and converted into customers.

These are a few design trends that have blown the web world fiercely. Let’s see what trick does 2016 Web design play.

Why Choose Techno Infonet for Web Designing?

Techno Infonet is a creative web designing company located in India since 2004, offering custom Web design solutions as per our client’s business requirement. Our team of designing specialist can design, collaborate and present from ground plan wireframe to highly interactive paradigm. You can always contact us to know anything more about web design and our service offering.