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Successful interviews of the experts who are masters of their fields.

June 06, 2016

Techno Infonet is a leading IT company, outreaching the services like professional web & mobile based services, covering custom web design, development, eCommerce, mobile app and internet marketing, carried out some productive and successful interviews of experts who are masters of their own fields namely: Michael Brenner – an accomplished content marketerDave Stokes – a MySQL specialist and Neil Patel – the SEO industry millionaire. Let us see in brief as to what these experts have to say.

Michael Brenner, CEO of Marketing Insider Group and former Head of Strategy of NewsCred, former VP of Content Marketing from SAP and co-author of The Content Formula shared his deep and interesting strategies in Content Marketing in the interview. According to him, the content marketing for a small agency is to find all great stuff that they have created and re-purposed for articles. For him, his first inspiration is his clients. Then along with that his research and some other content help him in creating fresh ideas for the Marketing Insider Blog. To increase the traffic and in reaching the right audience the strategy that he follows is simply answer the questions at every stage of business. His role models are Ann Handley, Joe Pulizzi, Andrew Davis, Andy Crestondina, Lee Odden who guided him and shaped his thoughts on content marketing, marketing, and business overall.

Dave Stokes is the MySQL Community Manager at Oracle and The Head of North Texas MySQL Meet Up Group. He was also formerly the Certification Manager at Sun Micro Systems and Oracle and holds 30+ years of experience in IT industry. In his interview with us, Dave shares his thoughts and keen interest for MySQL. According to him, for designing a large DB, it’s better to normalize it to at least the third normal form or at a minimum to the fourth or fifth normal form of Boyce-Codd Normal Form. He also shared a brief knowledge and understanding about Storage Engines: MyISAM and BLACKHOLE and his thoughts about how using MySQL is better than PostgreSQL and NoSQL.

Neil Patel, the Co-founder of Crazy Egg, Kissmetrics, Hello Bar and also known for his blog Quick Sprout shared his thoughts on SEO. He, at a young age of 21 conquered the SEO market and has helped big giants like NBC, GM, Amazon, Hewlett-Packard, and Viacom in minting more dollars. In his interview, Neil tells us about the things a digital marketer has to keep in mind while doing SEO and the approaches a start-up company should adapt as a digital marketing agency.  He also shares his ideas about how anyone can deal with their customers and how they can get more clients if they rank lower for their own website, which is really something you should look into.

We are really thankful to this great minds for making some time from their busy schedule and resolving our doubts. I hope this might have helped all of us in one or the other way and indwelling new strategies to excel in the fields of digital marketing, content marketing, and database.