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Search Engine Optimization
“Designing a website is a one thing: getting people visit that website is another.”
The sole purpose of carrying out Search Engine Optimisation for a website is to generate enough volume and quality of traffic (i.e. number of visitors) from Search Engines via SERPs (Search Engine Result Pages). As you can see, there are millions of searches being performed on the Internet per day, most of which are looking for exactly what you are intending to sell. This process of promoting any website to the top of the SERPs is known as search engine optimization (SEO). SEO is considered to be the best cost-effective alternative among all forms of marketing which is prevalent today. Techno Infonet is recognized by the trust of many clienteles worldwide for its dedicated services as major SEO consultants.
Search engine optimization requires thorough research and analysis besides updated information and experience of how the algorithms and web-spiders of various search engines functions. Our SEO experts at Techno Infonet have been in the SEM industry (Search Engine Marketing) for over a decade and our strategies are continuously evolving to meet the requirements of our clients. Techno Infonet’s approach has delivered results in consistent manner and that is the only reason we feel so confident and optimistic about our SEO services. We would apply our knowledge of SEO practices to the best to help you achieve success in your business area. Other than providing Search Engine Optimization services, we have also integrated our SEO practices in search engine friendly web design methodology and Pay Per Click (PPC) advertising campaigns.
Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log on to the Internet, and almost half of them use search engines to find solutions and vendors. With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet's major search engines through effective search engine optimization is of critical importance.
Our advanced search engine optimisation skills and the tools adopted by our SEO technicians; enable our clients to generate new business, at affordable cost. We not only push forward to get high rankings in one or two of the search engines for our clients, but also promote it in most of the other search engines around the globe. We provide our SEO services for multiple search engines.
Techno Infonet would like to brief you about the Processes through which we cater our SEO Services:
Keyword AnalysisKnowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign.
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords suitable for your business to ensure that the most qualified users will find the specific pages within your site that are relevant to their specific search query.
Competitive AnalysisThe competitive analysis phase of the search engine optimization process will help you to size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines.
This phase of the search engine optimization (SEO) process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.
Content EnhancementOnce when effective keywords have been agreed upon with a strategy, the content enhancement phase of the search engine optimization process takes place.
As the title implies, content enhancement involves the modification of Website content. During this phase of the process, we will make recommendations to manipulate the current placement of existing content, add/edit new content, or even remove existing content in certain circumstances.
Since the end aim of the Search Engine Optimisation process is to achieve prominent placement for the right keywords rather than tricking the search engines; we will need to ensure that the appropriate keywords are incorporated into your website in correct manner.
Code EnhancementEffective copywriting is only part of the process when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.
Even if your site has been programmed in pure and easy to read HTML; you may not be presenting the spider with appropriate information. Title, H1 and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
Link EnhancementOnce the content contained within your site is geared towards the appropriate keywords and search engine spiders are effectively navigating your site, the search engines will attempt to determine the relative importance of your site. This is called “Page Rank” in Google terminology. Your site may contain information about a subject, but how qualified is your site to talk about it? This is determined through Page Rank.
Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter and content correspondence. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites corresponding to yours. These links can have substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.
Code ImplementationOnce when the content, code, and link enhancement processes are completed, the next step in the Search Engine Optimisation process is implementation of the proposed measures.
Web Page and Directory SubmissionThe final step in the search engine optimization process is to make sure that each of the newly optimized pages is included in the indexes of all the relevant search engines. Directory submission requires both effective copy writing and a comprehensive understanding of the search engines.
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List of Search Engines