No one can deny that mobile is the new digital standard and a modernizer for brands worldwide. A lot of global corporations and businesses have understood that a mobile presence is indispensable for business success in the current market. Your customers should be able to effortlessly communicate with you via any device on earth they are, so a full-featured dedicated mobile application should be developed. Really, having a mobile application for your business or promotion or for whatnot can be a game changing marketing tool to boost revenue and traffic.
If you’re planning to develop a mobile app for your business, there has never been a dead-on time. But before you invest some precious time, capital and manpower into a mobile development project, you should probe these questions.
Who is the target audience?
For a mobile app creator, it is very imperative to identify their target audience because they lack confronting sales prospects. The unsurpassed method to find your app’s target audience is by researching and exploring the market prior to, during, or post the concrete development process. Find out which segment is more obsessed with your app, you can get an idea about the design and functionality according to their predilections, which will also help you with framing a marketing plan determined by the past achievements and failures.
Which mobile app platform to develop for?
Unquestionably a lot of media attention is given to Apple’s brand iOS platform, but Google’s Android operating system is quite extensively dispersed across the world of mobile devices and tablet. Prior to developing your app, you must gauge what your target audience prefers and then choose accordingly if you would count on launching cross multiple platforms or, possibly only support any of the one iOS or Android.
What should the app do?
Nowadays, there is an app for everything finance, lifestyle, entertainment, education, retail, healthcare, food, telecom, media, fashion, travel, real estate and lot more. Numerous approaches are there which you can espouse, but you must endeavor to deliver an engaging yet helpful app with cutting-edge features and general information. It all relies on your business, the user and what you wish to cater them with. You can also think of building more than one mobile application for diverse purposes if you believe that your business is big enough to upkeep such a project, but it’s not off beam to keep it simple.
Which basic features should the mobile app incorporate?
There are countless mobile applications available in the store, but not all of them have extensive features that every app must have. The list of features and functionality that without fail must be integrated to cater an outstanding user experience as well as user interface are
- Feedback system
- Mobile commerce
- Loyal programs
- Direction and maps
- Video gallery
- Push notification
- Mailing list
- Fan Wall
- Google Calendar
- Custom Form
- Social media integration
- Advanced Analytics
- Games and a lot more
How to go about with application designing?
Once you have decided other particulars, the next aspect to determine is the design. Then, you must conceptualize about features, functionalities, esthetics, appearance and a lot more. It’s the gospel truth that design is an important element of developing an app. If your mobile application is deprived of aesthetics, feel, readability or navigation, it is star-crossed or good-for-nothing. According to the statistics, the average smartphone users download around twenty-five apps, and you must make sure that yours is a unique one. Appropriate Wire framing helps in working out the fundamental layout and design of the app. Further special prototyping will support in creating an actual and functional version giving an apt indication as and when required. On the whole the app must be well-designed, efficient, user-friendly and highly functional because users have a lot of options available in the app stores.
Whether hire an in-house team or outsource?
Every coin has two sides, similarly, in one way we can have a greater control and supervision over the mobile app development project if carried out in the house. It also gives you the opportunity to share your ideas and have a more practical approach, which is all quite crucial for a marketer. The other side of the coin says it can be time taking task, and more costly. Generally, in-house mobile development teams are more expensive compared to the outsourced equivalents. Businesses that choose to outsource the project to a reliable company can with complete control save money and time without the burden of developing an app.
How much would it cost to develop a mobile app for business?
Do not assume that as a lot of mobile apps are free (or at a low price) to download, a notable mobile app can be built overnight for the price of a drink at the bar. The mobile revolution may have restyled how we dwell, buy and connect—but one time-tested proverb remains as true forever: you gain what you are paying for. Moreover, this question is more like asking how much would it cost to build a house or buy a motorcycle – it depends on what kind of motorbike you are willing to buy or type of house you want to build. Although it is feasible to give a rough estimate on app development costs based on the customization one requires in the mobile app.
How to go about with future updates and app maintenance?
Actually, the mobile app is not just a one-time task, it needs recurrent updating and maintenance. If you develop a cross-platform mobile app, you will only have to maintain iOS & Android both. A mobile maintenance strategy requires only planning not for critical failures, but also more routine circumstances like upgrading the app to the latest versions of Operating System or modernizing the app when any of the backend APIs alters along with testing.
Also, do not forget to keep in mind the causes that avoid rejection of your mobile app on stores such as
- Trademark & Logo illegality
- Containing porn (Note: Android does permit it if you are using a third party adult market.)
- Making an attempt to upload unfinished or beta app
- Prolonged load time
- Using 3rd party payment system
- Unfriendly User Interface
- Damaged links
- Making use of private APIs
- Irrelevant keywords terms
- Misusing brand’s button and icons etc.
By knowing them, you can have high probabilities of your mobile app being approved at the first go.
So, prior to contriving a mobile application, ensure you ask yourself with above-stated questions. They will certainly prevent you developing a mobile app needlessly, or creating an obsolete app.