The mounting numbers of smartphones and tablet users have augmented horizons for businesses. The world has gone mobile and so businesses have to think of strategies to reach prospective customers having mobile devices. This has brought into the picture mobile commerce. With eCommerce booming, mobile commerce is also equally gaining attention from buyers and merchants. In the journey of providing the best services to customers, retailers are attempting to use these supersonic devices. Also, there are a lot of fallacies and myths surrounding the world of mobile commerce currently. Some say shoppers find websites non-interactive or responsive and also security is a big hitch while others say vendors still find eCommerce more prolific than mobile commerce.
A Few Big Myths About Mobile Commerce
1. The majority of people choose to shop through a desktop/laptop
Consumers are no more using one medium to explore, compare and purchase products. Do you know that search of products on smartphones have increased 66% according to research? Buyers look for the products on their mobile devices while on-the-go and decide whether to make a purchase or not. Nowadays a lot of shoppers prefer shopping over a mobile device, it's necessary for retailers to be ready with the optimized website and mobile application.
2. Companies do not go in for Mobile Commerce sites
Challenges such as non-responsive portals, security issues and lack of ability to showcase products on the small screen has created fallacies that businesses do not worry to boost their mCommerce sites. But numbers depicts a different story altogether for why consumer selects mobile shopping
3. Mobile shopping is choice of specific age group
Another illusion pertaining to mobile commerce is that Gen-Y that is the age group 25-35 majorly do mobile shopping. This age group has modular devices and good understanding about making purchases as well as financial transactions. However, the truth is that reasonable price of mobile phones has made it prevalent among the young and old age groups.
4. Only big enterprises harness advantages of mobility
The mobile strategy of having a business app is meant only for top drawers such as Spencer, Amazon, Walmart, eBay and Marks. If you greatly depend on eCommerce, you must have a mobile blueprint. M-commerce is offering a plethora of opportunities through the speed it is collaborating businesses as a useful tool. For some business, having a fully-featured app can be expensive, but business must initiate with the mobile - friendly website.
Mobile transactions are estimated to reach $3.2 trillion by 2017.
5. Luxury products aren't bought on mobile
Previously luxury products shoppers think that for downloading ringtones and for booking movie tickets mobile devices are suitable. This myth is widely believed by many people that buying luxury products via mobile can be unsafe. However, now from pin to plane everything is bought on mobile devices, whether it is precious diamonds or a motor car.
6. Mobile is not meant for brick and mortar store owners
If you are a brick and mortar store owner with an assumption that brick and mortar retailers should have a mobile store, then your business is going to face a big loss. According to a recent survey by google 8 out of 10 buyers use smartphones in-store to make a buying decision. When 82% of shoppers in-store use browsers for researching about any product, if your store doesn't show in search results, your image is sure to tarnish. The USP of mCommerce is that it enables the consumer to make a purchase at any time at any place. Providing an uninterrupted mobile shopping experience to your customers can improve your credibility and you will have more buyers willing to shop your products or services.
Is your business mobile ready? If not, what are you waiting for?
Techno Infonet is a renowned Mobile Commerce Development company offering customized mobile commerce store as per your business requirements. Our team of passionate developers can integrate amazing in-store mobile application features such as Social Media Sharing, Real-time notifications on specials and deals, Favorites list, Checkout on the device, Image albums, audio and video, Products search and browsing and more.
Monika Jain is an enthusiastic Business Development Executive who takes care of the social media marketing bit, new business acquisition and client relationship management with a flair. She is extremely competitive when it comes to Business and...
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