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What Do You Need to Look for in an SEO Expert While Hiring?
- September 9, 2016
- Search Engine Optimization
- by Techno Infonet
“You can’t just SEO your website and be done. It’s a forever moving goal post – Stoney Degeyter”
If you own a startup or a well-flourished business and if you totally depend on Web traffic for sales or marketing, you either need to have a quality SEO team or Hire SEO Expert. Your website might look great with lots of sizzle but if it isn’t able to connect the targeted visitors and convert them into customers, then nothing is going right for you. It’s high time you start thinking and hire an SEO expert or a consultant or a company.
If you want to hire one, then here are the key points you need to keep in mind while looking for an SEO expert.
There are people who call themselves as SEO experts and companies setup as an SEO agency but that doesn’t mean they are doing the right SEO or are capable of doing it. There are thousands of little things that revolve around SEO and it takes several years to understand as to how it works and what doesn’t to truly do a good job. There are different ways and methods for every website. An experienced SEO expert or agency can look at any website and make out the things that are needed to be done to gain traffic for sales and marketing
- Track record of success
In spite of knowing that he/she is an SEO expert, it’s important to look at their past work and success to confirm. When you hire an SEO expert, you should take the time to consult the clients for their reviews. We have ample of resources that describe various SEO practices to apply but to be satisfied and have happy clients is another thing. So, at least check for 3 references from the previous clients before hiring.
- Understanding of the SEO
SEO is not simply building links and targeting keywords, it’s something more than this, although this is important. To have good SEO, technical structure, on-page SEO with correct HTML tags and keywords and off-page SEO with proper and effective link building are important. The knowledge is simply not enough but its proper and correct implementation leads to good SEO.
- All round knowledge
For an expert, the SEO knowledge is not enough but he / she needs to understand the market very deeply. Knowledge on market practices like social media policies, marketing trends, web design and development, content, business models and behaviors, products, etc should be a must. When we overlook these practices, we end up taking short-term decisions which are not helpful at any cost. Thus, for an SEO expert overall knowledge plays an important role.
- Excellent communication skills
An SEO expert must be able to communicate clearly, especially when you need to make changes in the website so that you can achieve the goals easily. They should be able to talk to the IT team, experts, and the developers to put their point forward. Even the agencies and the companies you hire should be able to communicate the needs and the changes that are to be done on the website and the steps to be taken to achieve the desired goal.
- Passion and Curiosity
An SEO expert should have the passion and the zeal to do the task. The SEO experts and the company who love to get the things done effectively make good consultants. The passion with a little curiosity makes the person complete. This leads to increase in the knowledge and an inspiration to learn and understand more.
To hire an SEO expert is quite a difficult task. As said earlier, it is a continuous ongoing process which seems to have no end as if the more you do, the less you achieved.
Techno Infonet is a leading SEO company based in India. For more details regarding hiring our SEO expert, call us on +44 20 8144 6541 / +1 917 675 3286 or email us at firstname.lastname@example.org .