Just like your body needs regular health checkups, your website requires periodic checks to ensure that everything is on track and performing well.
When it comes to website audits waiting for something major to go wrong before you audit your site not only ends up being costly but also impacts your traffic volumes, conversion rates, and even your brand image.
Here, in this guide, you can find all that you need to know about website audits – what is it, why is it needed, how to carry out an audit, the types and more.
Website Audit- The Meaning
It is a systematic evaluation of your website – helping you find out what’s wrong, and ultimately figuring out what needs to be done. You can think of it as your site’s report card – evaluating it on various parameters like the user experience, search results, site’s architecture, technical performance, functionality, and more.
You may have spent hundreds of hours and thousands of bucks on designing a clean, beautiful site. But, if search engines cannot read your site, then you are leaving money on the table. A website audit helps to boost your site’s visibility on the internet, while enhancing the user experience, thereby pulling in more traffic and increasing conversions.
Website Audit- The Significance
A website audit gives you the complete picture of your site’s – performance, health, and speed. It’s not just about fixing the errors on your site. It gives you a deeper understanding of why your site is not generating expected traffic, or why you are not able to hit your conversion goals and more.
Simply put, a complete and detailed web audit fixes all that’s wrong with your site, while helping you build a strategy for boosting the profitability of your business.
It helps you get the most value out of your website.
Website Audit- The Benefits
Here are the top ways a website audit boosts your site’s performance and visibility:
- It fixes components – broken links, page load times, HTML errors, etc. – that are hampering your site’s performance.
- It improves your organic search visibility boosting your SERP rankings.
- It enhances the usability and functionality of your site.
- Identifies and repairs on-page and off-page SEO.
- Optimizes SEO boosting online visibility.
- Identify and capitalize on traffic trends.
- Improves content – keyword distribution, content structure, page titles, etc.
- Improves conversion rates and sales volumes
A comprehensive website audit helps you get to know your site better. It offers feedback on everything – from technical issues to on-page content, and more.
The making of a sound website audit
An in-depth website audit is not completed in a single day. Here at Techno Infonet, our website audits take several working days, depending on the size of your business website. We do an in-depth manual review of every look and corner of your site to find out all the issues and to provide you with detailed and easy-to-follow reports.
Our web audit includes:
- Website Assessment
- Security Assessment
- SEO Assessment
- Competitor Analysis
We don’t just stop with providing you with a detailed analysis of every component on your site. We also provide you with simple and easy-to-use directions, and tool suggestions to help you fix the issues and boost your web presence.
Website Audit: Components
A website audit includes the following:
- Website Assessment or the site health audit
This analyzes the architecture and overall usability of the website. It identifies problems with site construction, content structure, website speed, and other technical elements.
- Security Assessment
An important part of all website audits, security assessment helps to point out the vulnerabilities in your site. It prevents security breaches and safeguards the sensitive information submitted by your users.
- Social Media Assessment
Today, social media plays a crucial role in generating traffic to your website. This assessment analyzes the different content channels that perform best, helping you revise your social media strategy.
- SEO Audit
This measures how well your site is optimized for Google and other search engines. It involves analyzing metadata, image tags, video optimization, analyzing keywords, link profiles, and more. It also helps to identify whether you are using any negative SEO strategies that could lead to penalties.
- Competitor Analysis
Knowing the strategies used by your competitors is a good way to stay ahead. Competitor analysis starts with identifying your key competitors, doing a mini-audit on them – finding out the content they are promoting, their targeted keywords, social activities, organic/paid search, and more.
This helps you to optimize your online strategy so that you can stay ahead of the competition.
Here is why you need a website audit today
If you are still not convinced of the benefits of a website audit, here are five reasons to convince you.
- Website audits improve the user experience
Have you ever spent time on a site that had broken links, or the pages took too long to load or loaded improperly on your mobile device? Broken sites leave a poor impression on the users, forcing them to jump ship to your competitors.
A website audit fixes all these issues helping you boost the user experience of your site.
- Organic search is always better
While you can pay for PPC campaigns to divert traffic to your site, if you are looking to build your brand image in the long run and boost your online visibility, you need to focus on pulling in more organic traffic. An audit helps to identify your search mistakes, which you can rectify to boost your online visibility and searchability.
- Know your site better
A website audit shines the spotlight on your site, helping you know where you stand right now and what you need to do to reach your traffic and conversion goals.
- Build smart strategies
When you know what’s wrong with your site, you can work on optimizing your strategies. A website audit helps you set SMART – Specific, Measurable, Achievable, Relevant and Time-bound goals, improving your site’s overall functionalities and performance.
- Two eyes are better than one
You may have tried to do a website audit on your own using one of the free tools online. While this is a good starting point, it doesn’t give you the complete picture. When you choose a professional website audit by Techno Infonet, we do an in-depth analysis of your site, providing you the complete picture, and detailed feedback on what’s wrong and what needs to be done.
Post Website Audit: What’s Next
You receive a complete report that lists out discrepancies, technical flaws, and other issues in your site. The report also includes the best ways to correct these problems.
Regular web audits keep your website updated and aligned with the latest best practices from Google and other search engines. Simply put, it helps you to stay on your toes while utilizing the best opportunities for increasing your online presence and boosting growth.
Ranked as one of the Top Enterprise SEO Company on Clutch and also Top 20 SEO companies in India for 2019, Techno Infonet has an expert team to help you out with your website audit. Elevate your site and increase ROI, with our detailed, comprehensive website audit.
Want to check the technical issues of your website? Don’t know where to begin? Run your website through Techno Infonet’s FREE Website Audit Report to get all the issues which require your immediate attention. Get it Now