November 05 2018
Social media is a contradiction: it is the representation of a revolution in the way people attain information. At the same time, it is simply another marketing channel.
The 4Cs are customer, cost, convenience and communication. By studying to use the 4Cs model, you’ll have the chance to think about your product from a new point of view (the customer’s) and that should be very accurate for business.
Here’s how to use the 4Cs to best position your product in a competitive market.