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4 rules of marketing to nail down your business in the online arena
- April 16, 2019
- Search Engine Optimization
- by Techno Infonet
A common thing about every single business today is the marketing plan with a core idea to get your business succeed not just through physical marketing but even on the Internet. With a constant increasing popularity of ecommerce, social media, and Google, it has become a hell of a task to carve out a separate identity even if you go for best SEO packages offered by the most experienced firms around.
With so much information overload on the Internet, you are bound to get lost regarding what all things to do for having an established presence on Web and that too allowing you to be separate from the crowd. Hence, to make your task easier, we are going to discuss four basic rules of how can you go about making an impact with a digital branding online irrespective of whether you are well off with a physical brick and mortar presence or not.
Feel your audience and understand what they want from you
It is very crucial to be in the shoes of your target audience so as to comprehend their expectations along with their requirements. Once you have got to know what your prospects expect from you, it is time to craft your offerings accordingly based on the best SEO packages hired uplifting your Google rankings so to have an early mover advantage right from the start.
A website is the real marketing asset for a business
You tend to have the brochures and leaflets printed for your new startup or business. Then why not a website and an app that tends to appear like one? You might surely have business development executives bringing in a pool of clients for you. However, a website and an app can sometimes work even more wonders than an efficient business development team when done right in the given ways:
- Optimised for a search engine view
There are over a thousands or sometimes even millions of searches on Google with almost all kinds of businesses. With more than 90% searches beginning on search engines, it is very important to have the website search engine optimised so that your business ranks up higher on search engine result pages (SERPs).
- Secure enough to view
Google always prefers websites that are secured enough via HTTPS and this also allows for websites to look reputable since over 80% people prefer to surf without any fear on secured websites.
- Give way to mobile friendly viewing
A website needs to appear smooth and seamless on mobile with a design having a mobile friendly appeal. The reason being over half of the searches take place on a mobile device. Near to 60% of users do not recommend a business with a poorly designed website that looks disastrous on mobile, and even Google prefers such website firsthand.
- Has to be fast in terms of load time
People tend to bounce away from a website if it takes ample time to load that is 3 seconds or higher. If a website fails to load within 3 seconds than users tend to just switch to another one without giving a good look.
- Interactivity helps in making a connection between website and user
Interaction between a user and website can be decided within just a matter of seconds during which a user forms a perspective regarding the experience the users have when they are surfing the website. The website should help users at every single point when it comes to navigation as well as conveying the right message so that users can make out how to navigate through a website and what to look for.
- Top notch search engine friendly content should be placed
People tend to have a lot of doubts related to what the business does, what offerings it deliver, and how those offerings can solve user problems. These doubts can only be resolved with great content placed from a SEO perspective.
Referrals and ratings play a great deal in advocating a business
Influencer marketing is the greatest strategy of advertising even today. With positive reviews and referrals, you can have a fairly nice impact on new prospective clients or even the existing ones since close to 85% consumers do not trust 3 months old reviews.
This surely does not mean you can just buy out fake testimonials to have it placed in Google with 3 star, 4 star, or 5 star testimonials enabling people to speak up only good things about you. Even negative reviews helps you to grow and having some of them amidst many positive reviews make your business worthy of partnering with.
Plenty of content help in amplifying email and social media marketing
There are millions of searches helping businesses to identify keywords associated with a business helping in capturing audience attention towards content marketing that includes:
- Case studies
- Trend analysis
- Email newsletters
- How-to guides
Such best SEO packages resources can’t be just created overnight and escalate brand image right away. It is critically important to have content promoted via social networking and emails.
It can be overwhelming for businesses to implement all the above rules altogether for a sure shot success. Hence, you need to trust someone who can help you with the Internet marketing needs so that a business can successfully empower on the web without too much of efforts in the overall marketing campaigns.
So why to trust an SEO company offering the very best SEO packages? Marketing a business truly means conveying across your business to prospective consumers or customers by means of targeted products or services after studying the target audience backed by competitor analysis. Furthermore it is all about tracking the analytics of promotional campaigns so that the campaigns can be easily measured and the strategies could be easily modified so that you can have the best SEO in place to do the trick for your business.