The SEO world keeps on changing at a rapid speed. Customer’s expectations, Google’s Algorithms keep the marketers continuously thinking.Complacency will harm your ranking and lower your marketing position.
As we are on the verge of beginning the 2017 year, it’s good to have a close look on the upcoming SEO strategies. So here’s what the SEO Experts will look into:
Audience targeting in place of keyword Research?
Is it a Controversial statement? Or you might be thinking that I am completely wrong. Don’t take me wrong, but the point is, we really need to concentrate on audience targeting, and it’s a high time now that we open our eyes and see! It’s not that keywords are not important, they are, but beyond that what we want is an ‘Audience’. We really need to focus on some interesting questions such as:
Who is my Audience?
How will you serve their needs?
Who they really are?
Are they visiting my site or just by mistake they jumped into our site?
What is the thing that draws them to our site? What are they looking for?
Are they willing to buy a product? And if so then what sort of service you will provide?
After having a rich targeted audience, then you can convert them into your valuable customers. But it’s a long way to reach. The first step is to have an audience. Moreover, the strong content will act as a guiding source that will add a bonus. Both the content and these questions will help your boat sail to the river bank.
Artificial Intelligence will be prominent:
Haven’t you heard of Google’s RankBrain? A deep study as to what is it and how it’s going to work and the effects it’s going to make in SEO is important. A recent post by TechCrunch will take you to deep thinking! This simply tells us that we have run at the lightening speed. Well, to be more precise on this, the Search Engine Land, has in his article, briefly, reduces theconfusion about RankBrain.
We all know that Google uses several algorithms for SEO and ranking. So, we need not to worry, just make sure to use solid content that attracts the user.
PPC will play a major role:
We saw some major changes being made to Adwords in 2016. Apart from the ads shown on the right-hand side, text ads were expanded, desktop and mobile ads are handled separately, and few search results show the SERPs.
We have PPC as the only method of finding out the exact keywords that are entered by the user when the query is being made. With the increase of the voice search on mobile devices, not only brand awareness and conversions provide valuable data but also are helpful in SEO strategy. With the increase in the advancement of the Adwords, a smart strategy should also include some budget for PPC.
Will Link Building be dead?
It’s hard to ignore backlinks, but the efforts, expense, and planning goes all in vain when the output over the search engine is diminishing. The aim of the Google’s Page Rank was to determine the authority based on the site number and quality links pointed to that site.
The overall idea was to earn the links that came in naturally. Well, rather than going after links, one should earn them. Here’s an interview that we did with Julie Joyce, let’s see what’s shehas to say about link building.
Yes, the time is up! And SEO in 2017 will be full of surprises and excitement as it had been in the past. Brands needs to utilize their time and start strengthening their time in SEO and Ranking.
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