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The Top Digital Marketing Trends to Prioritize in 2016Back

by Monika Jain, on December 14 2015

Digital Marketing has become the new game since the time the social web has come into the picture. Brands are always seeking neoteric ways to boost web presence, which is why the demand for extensive digital marketing strategies is elevating among business entrepreneurs. Although to maintain pace with online changes one must do more than what they are already executing, it means you need to stay ahead of the current game too. Keeping an eagle’s eye on the emerging trends is one of the best approaches to making your marketing campaign successful and your business brand on the pinnacle.

Soon 2016 will be here with Digital marketing changes as the internet is dynamically changing the way of sharing information. As e-marketers, we experience new tools, techniques, platforms and technologies every year. Change is not always good, but we need to pursue the latest internet marketing trends of 2016 that will foster in modeling our marketing landscape for the year.

2016 Digital Marketing Trends You Should Not Mis

Digital Marketing Trends 2016

Mobile App Development Is Compulsory:

As all of us can already see that apps have started appearing in mobile searches, and Google’s ongoing search complexity will see apps bringing in significant visibility advantages for owners in 2016. Soon in coming future, it would be wise to start looking for dedicated apps to swap mobile-optimized sites. An app supports just as a mobile site, although in a more intuitive and user-friendly manner. Looking at a few renowned sites, such as Amazon and EBay, you’ll understand that opting for a dedicated mobile application is already espoused as a standard. Till now it was mobile and responsive websites, along with mobile targeted campaigns, soon you will see mobile apps in the limelight. Thus, before it’s too late contact a renowned mobile application development company can help you with a custom app suiting your business needs.

Interactive Content:

If “content” is the lyrics for digital marketing, then “engagement” is the music. Each year content marketing has a big list of online marketing trends and same will be seen this year. Natural and appropriate content is going to make more organic reach than before. It’s the time to spread your story via website content, social media, and blogs. Do not forget that customers love it when they can relate themselves to your content, so put your legs in their shoes and then strategize. The fundamental to creating a long-lasting impression now depends on the content that absorbs, and interactive content has become a crucial tactic in that combat. A few fantastic ways to entertain the audience and encourage social sharing is by using tools such as animated presentations or real-time polls. Going ahead, you can expect to see less traditional press releases or blog posts and more interactive diagrams and quizzes.

Up-to-the-minute & niche social platforms:

Remember that Social Media should be part of every digital marketing budget in 2016. It has to connect with all the other mediums of marketing, counting your website and email campaigns. As already known, there is an enormous audience to reach on each social platform, and if your business isn’t extracting the benefits of that, then you are losing the edge. Social Media has a plethora of new capabilities for targeting the right audience, increasing clicks to a website and creating, on the whole, brand awareness. Moreover, following social media tips from various experts would also help you know about new ways to Enhance Your SMM.

Predictive Analytics:

Digital marketers are now discovering compelling ways to utilize all the data they gather from day to day engagement. By making use of data to present trends and patterns, e-marketers are can create campaigns based on the practical outcome, which is also known as predictive analytics. This states that marketers are now able to use data to involve with prospects in a manner that’s relevant from the individual point of view. That means less risk and high reward. Anticipate to see brands capitalize more into their digital marketing campaigns as their prime strategy going forward.

Great Customer Experience:

In the current times, the marketing crew should be working in small chunks rather than the whole as it will help them mix the essence of satisfaction of customers. All types of advertising must come together with the key goal being of offering a seamless experience in the entire sales cycle as well as customer service. Marketers will start using unified tools that can track the client’s footprints and give marketers the facility to engage with their consumer online. It is inevitable to keep in mind that you don’t have to blast the consumer with information. Rather make it easy to measure sentimentality and loyalty, and match the behavior with personalized outreach according to the consumer’s wants and demands.

Video is Vital:

The video has become universal, and it’s the easiest means to engage with thousands. Just to prove Facebook offers live streaming, other platforms such as Snapchat, Periscope, and YouTube are on the upsurge now more than before. Millennials choose to watch video on these platforms more instead of television. Also, 71% companies are increasing their video marketing budget to engage more customers. Thus, it’s time to pick up video to the next level and enable video streaming to be at the apex of your digital marketing plan for the year 2016.

To Conclude

Do not forget to include these digital marketing trends that are expected to be crucial in the coming year 2016. Which trends have you adopted? If you are unable to prepare and implement effective marketing activities. Get in touch with a leading internet marketing company for help.

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Monika Jain is an enthusiastic Business Development Executive who takes care of the social media marketing bit, new business acquisition and client relationship management with a flair. She is extremely competitive when it comes to Business and believes bringing business on the table is not all that matters but giving a quality product along with client satisfaction is what brings more business.

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