Each and every company wishes to hire SEO specialist, who could justice to their online presence. An SEO specialist is a person who has mastered the art of all those strategies and techniques that would bring in the right amount of traffic to a company’s website. Search Engine Optimization; acronym for SEO is a destined strategy that helps in grabbing the maximum number of eyeballs through organic search rankings. Being an SEO specialist requires a lot of knowledge and expertise about SEO. They are the ones who look after the popularity of a company’s web presence.
‘Every specialist was once a beginner’ – An SEO professional often starts off his career as a mere beginner and gradually moves forward to being admired as a professional or a specialist. Apart from experience, there are many things that act as the perfect catalyst for this journey. Let me walk you through some of the basic steps that would help you with the transition from a beginner to an SEO specialist.
6 Steps to becoming an SEO specialist :
1. Never stop researching
An SEO specialist should have endless knowledge of all SEO, PPC, and algorithm updates. The specialist should keep on researching, reading and following the SEO tool providers and latest news updates such as Moz, search engine land, etc. and should stay updated. The specialist should not restrict only in certain things like ranking and link building rather he/she should be overall skilled with PPC, it’s updated and working, algorithms, it’s updated and it’s working. If research is done on a regular basis and the SEO stays updated on the current happenings, then this not only helps him but helps the IT company as well in which he/she is working.
2. Think out of the box
Well, this can be a hidden quality or can gradually be developed over the years. Do not always go for something that is predefined or that which is If your research is strong enough, you can definitely come up with a decision or can make a prediction on your SEO, PPC, and ranking methodologies based on the algorithm update. So, following and researching all of the latest SEO trends, PPC tools and news sites will help you to define some strategies that are out of the box and unique.
3. Adapt the changes
‘Change is an inevitable part of a human being’ hence do not fear change. Learn to accept the new technologies and techniques erupting in this ever-evolving world. When you look back there are a lot of things that might have changed over the years. Apart from keeping a track of these changes, you should make yourself adaptive to the changes that come your way.
4. Befriend numbers
SEO is all about numbers. The number of people visiting your website, search engine rankings, bounce rates, etc. The journey starts with Google analytics. This is where you get to understand the behavior patterns, understand the demographics, along with enlightening the paths to becoming an SEO specialist. Get yourself assisted at the Google Analytics Academy to become an SEO specialist.
5. Connect with the specialists
It is no harm in idolizing your favorite SEO specialist. Get yourself inspired by your favorite SEO specialists across the world. Apart from this, attend conferences and seminars that are crowded by SEO experts. Remaining in touch with them will help you in solving your queries as well as understanding the nuances of SEO.
6. Get hold of the right certifications
Get yourself loaded with the right SEO certifications that target your SEO skills. You can consider courses in digital marketing , social media marketing, pay-per-click advertising, etc. are some of the course that would help you deepen your SEO instincts.
7. Brush your technical skills at regular intervals
On-page optimization, backlinks, digging out the right keywords, understanding the algorithms that Google constantly doles out, etc. are some of the technical know-hows that an SEO professional should religiously get them polished.
Final Note :
Becoming a specialist is not an overnight transformation. It demands days of hard work, research, training and more importantly, the desire to become a specialist. Above-mentioned are some of the basic steps that will help you in becoming a smart SEO specialist.